Creative Wine Label for New Rosé with Renowned Winery Mollydooker

Agriculture

Mollydooker Wines

mollydookerwines.com

Serenity

A beautifully handcrafted Rosé. Made from McLaren Vale Merlot; hints of strawberries and toffee apple give this wine a deliciously aromatic nose. Creamy and plush, this wine is full of character… whilst finishing mouth-wateringly crisp. Much like Sarah, this wine is bold yet fun.

Women, aged 30-55, living typically in cities Australia and US. Like to party and celebrate with friends and family. Always looking for a bit of fun after a long week at work.

Front Label, and inside of the Back label for our new Rosé 'Serenity', to be incorporated into a series of 3 wines; Summer of '69, Euphoria and Serenity. The label must compliment the… other two wines. This series is a representation of Sarah; our music adoring, fun loving, adventure seeking Owner/Winemaker. Aimed towards women who also love to celebrate. We are on the look out for a label that stands out from the crowd, not afraid to be different. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE BELOW GUIDELINES, BE CREATIVE AND UNIQUE*** Please do not limit yourself to the suggestions below and take the guidelines lightly: Front Label, 105mm H x 70mm W - Design for a clear stock label. - Incorporate white font "Serenity" in either Reman font, our adjusted version (see files) or a complimentary font. *PLEASE ALSO TRY SERENITY IN ONE LINE* - Incorporate graphic in gold to represent the 'feeling' of the wine; water, nature, serenity. Similar to the girl jumping within the Euphoria Label represents Euphoria. - Include "BY SARAH" in serif font. - Leave room for logo 15mm H x 30mm W Inside Back Label, 147mm H x 78mm W - Make use of clear front label with creative imagery on the inside of back label (keep in mind colours will be de-saturated and illustration darkened, see reference images). - Be creative with a custom die cut to suit illustration for back label. *Note: Bottle cap colour is white as pictured. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE ABOVE GUIDELINES, BE CREATIVE AND UNIQUE***

Dark colours, opposing fonts and imagery that doesn't complement the other two wines

Front Label, 105mm H x 70mm W Inside Back Label, 147mm H x 78mm W