Get all this with your new product label

Designers find you (not the other way around)

Your custom label design contest goes out to our entire global design community. You’ll get multiple styles from multiple designers.
10+ designers feature highlighted
by Martis Lupus

Ready-to-go files and total freedom

Your new product label comes with production-ready files that you can share with your printer right away. Plus, the copyright’s all yours.
100% money-back guarantee feature highlighted
by pmo

World-class support with a 100% money-back guarantee

We’ve got you every step of the way. Don’t like your final label design? You get your money back. It’s simple.
Everything you need feature highlighted
by Cross the Lime

How a product label design contest works

Create a design brief.

1. Tell us all about it

Our design brief makes it simple to describe your design challenge and set your budget.

Pick your winning design.

2. Collaborate with your design team

Our global community of professional designers present their work. You provide feedback.

Get dozens of designs.

3. Pick your winner

Seven days later, choose your winning design. It's like picking your favorite child.

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US$499
High protein pancake and baking mix that is made using all natural ingredients that is free of gluten, dairy, soy and...
41
entries
10
designers
US$1,199
Our organization produces Spanish high quality extra virgin olive oil. Its target audience is a more selective consum...
81
entries
14
designers
US$799
We sell organic, cold pressed, fruit/vegetable juices to mid/high end customers and give away 50% of the profits!
104
entries
16
designers
US$299
We sell a nutritional supplement used by crossfit athletes (and other athletes with muscle enhancing goals)....
30
entries
13
designers
US$299
This is for personal use...
63
entries
12
designers
US$299
The product is a Aromatherapy Diffuser & Humidifier. Customers can insert essential oils into the water and it will ...
20
entries
3
designers

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US$1,199
Bluebird is a 3-year-old, fast-growing company that specializes in the sale of non-psychoactive hemp extracts as nutr...
48
entries
12
designers
US$799
A label that communicates a boutique, small-batch, health conscious company with customers' health and well being.
65
entries
9
designers
US$499
the product is a vodka that is marketed to 21+ age category, both male & female. it is made from corn, 6 times distil...
53
entries
11
designers
US$1,199
A dietary supplement for male. Have 2 properties: can help with ED and also decrease night urination. Target audience...
57
entries
7
designers
US$799
We sell natural hair vitamins for longer, stronger, healthier hair....
67
entries
11
designers
US$499
BH Naturals is a health and beauty product company. We sell natural and organic skincare products as well as high qua...
32
entries
8
designers
Check out our Product label customer reviews (4.8 average from 211 ratings)

Professional label design, no matter your budget

Got a bottle? .A box? We’ll make sure it has a great custom label created by a professional designer.

Bronze
Creative design on a budget
US$299
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
Silver
Best value for money
US$499
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
Gold
Attract expert designers
US$799
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
Platinum
Work only with the best
US$1,199
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers

FAQs

An online label design contest invites label designers from our global design community to create the very best custom product labels based on your creative brief.

You purchase a design contest package and write a creative brief that describes your product label needs and ideas.

Label designers from around the world review the contest and design labels based on your brief.
 
You give feedback and direction to the designers to help them improve on their designs through two rounds of competition.

You select a winning product label design.

The winning designer receives the prize money, and you get the design files with full copyright to the winning design.
Everything you need to move to production. Your product label design will be uploaded in the correct formats (typically PSD, AI, PDF or EPS files, but this will depend on your printing requirements). Plus, you’ll get the full legal copyright, so the design will be all yours.
Your custom label design contest includes one winning product label. If, for example, you need a second label for another SKU or a larger label for a different item in a product family, you can purchase these from your designer at an additional cost.
Nope! Not at all. The more you know about the design process, the better. However, when you launch a custom label contest, we’ll walk you through everything step-by-step to make sure you provide all of the information we need to ensure you get a great label design. Plus, our support team is here to answer any questions and provide feedback to you during the contest.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community. 
 
Bring as many specifics as you can, too.
 
The more you give the designers, the better they can design labels for you. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, printing requirements and any other specifications that would affect your design.
Yes. If you have any specific images that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design.
 
If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
A free, no-obligation design consultation is included with your product label contest. This is a risk-free opportunity for you to speak with one of our team members about your brand, your business and how great design can help you. Feel free to check out the fine print.

Our consultants are experienced in working with product label designers and running design contests, so they can answer any questions you might have.
Choose “Make your contest private” from the Contest options section before you launch your contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
You can choose a Bronze, Silver, Gold or Platinum package for your design contest. Each package offers different features at different pricing levels.

Generally, the more you pay:your designer prize will be bigger, you’ll get to choose from more design options, and you’ll get higher quality designs.
 
When choosing your contest package, think about how much experience you have writing creative briefs, working with designers, and giving feedback on projects.
 
If you're still unsure, contact us for a design consultation.
We offer a 100% money-back guarantee within 60 days of payment on all contests except those with a guaranteed prize and those that have entered the Final Round. 
 
You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result, and help you pick a winning design.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. 
 
During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of that design.
Every business has a different set of needs and that’s exactly why these different options exist. Your choice boils down to determining what’s important for you at this stage of your business.

99designs gives you multiple custom label options to choose from, each professionally created just for you, and all within an affordable price range.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 project with your winning designer.

Let’s talk!

Questions? Our kind, happy and humble customer support team would love to hear from you.

Designs ahead! Let’s ride.
by DSKY
Designs ahead! Let’s ride.