Based on these traits, we’d expect to see many red, blue and brown technology logos, and very few that are yellow.
In reality, we do see a lot of blue and red, but very little brown.
The combination of black, white, red, and blue make up the majority of colors used in technology logos. Blue evokes reliability and competence, while red connotes excitement and brings attention to the innovative nature of the products.
So why aren’t we seeing more brown logos? Maybe people associate brown with earthiness (even dirt), which is quite the opposite of the almost stereotypically clean and minimal tech aesthetic.