99designs Holds Design Contest to ‘Design a Better GAP Logo’

San Francisco
10 Oct 2010

BUSINESS WIRE -- 99designs launched an open design contest to “Design a Better GAP Logo” in response to the criticism designers and GAP customers around the world expressed when the GAP recently unveiled its own logo redesign. The project was open for anyone to participate and received 4,660 submissions from over 1,000 designers in just 5 days.

The submissions can be viewed at http://99designs.com/logo-design/contests/design-better-gap-logo-community-project-54693; the winning design will be decided by community vote and presented to GAP management in a gesture of goodwill.

“The GAP logo is so iconic and the redesign has clearly stirred up song strong opinions,” said Mark Harbottle, founder of 99designs.com. “We thought this would be a fun and constructive way to give people the opportunity to express themselves - we’re excited by incredible response and amazing talent of our design community!”

About 99designs.com

99designs is the #1 marketplace for small business graphic design. Its Ready-made logo store has over ten thousand high quality logos available for customization and sale right off the shelf for $99, while its Design Contest Marketplace enables businesses to quickly and inexpensively source custom logo design, web design, business cards or any other graphic design work by launching design projects to a global community of over 80,000 designers. 99designs has hosted over 50,000 design contests to date for brands such as TiVo and DISH Network. It sees a new design uploaded every 7 seconds and pays out over $600,000 to its design community every month.

For more information please visit: 99designs.com.

Jason Aiken