Always try to be SIMPLE yet PROFESSIONAL, and has its OWN STORY.
I'm full time graphic designer with more than TEN years experiences on design. I try to translate the story from the company and make it memorable with the design. For me, design is creativity with OBVIOUS PLANNING. It must translate your vision to the crowd. It must have purpose, and direction so people will understand it and created a same understanding about it.
You can always reach me for your interesting 1-to-1 project :)