How SchröTeanger's started their product label journey
This is our own idea in a very early stage. Since we are not good in drawing we kept the cat very "simple". Please take this as an inspiration. Font style and colors can differ. Please design it like described in the main description.
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Food & Drink
SchröTeanger's – Cold Brew
Description of the product
SchröTeanger's - Cold Brew is a ready-to-drink tea experience. Each bottle is a delicious mix of organically grown ingredients. Our aim is nothing less than to make drinking tea cool again! To do so we are creating a new brand called “SchröTeanger's - Cold Brew”.
The brand’s name is an amphibology (play on words) on the famous scientist “Erwin Schrödinger”, especially on his cat experiment (Schrödinger’s Cat).
Related to this our logo should be a cat. The cat should have multiple moods. They depend on the flavor of the tea, for example, a cat with big eyes stands for our caffeinated flavor, which is our black tea.
While we expect a clean and modern design for the background motive, we are not sure how “serious” the cat designs should be! Please surprise us in this point!
We want to build our marketing story around Mr. Schrödinger and his cat. On our Website, we will create little short stories about Erwin and his cat, drinking tee. They will not always be true but funny!
Keep in mind: Our target audience are People going to bars or restaurants. The design should not be too fancy nor to boring. We have 3 kinds of tees representing 3 moods:
1) Green tea stands for chilled/relaxed
2) White tea stands for happy/lively
3) Black tea stands for caffeinated/crazy
Description of the product target audience
Since we have to calculate with higher costs for the high quality ingredients and a lower production volume at the beginning, we are targeting People who visits bars/restaurants. We want to target people between 20–40 years. We want to target people who love high quality food, modern design and have humor. In addition, we first focus on the German market.
The whole front of the bottle and cat Logo should be designed. (Logo, bottleneck and body).
[We Know that designing a bottle label and a logo is a tough challenge. But since the logo is an essential part of the bottle design and is THE eye catcher of the product, we are looking for a designer who can compose both elements (bottle and logo) to an outstanding design. – We can imagine a future corporation with a designer of this kind.]
The general front of the bottle should be the following:
1) “SchröTeanger's – Cold Brew”
2) Cat in a mood, which fits to the current bottle ingredients (flavors). Place the cat on its own oval/round background.
3) ”Experimenting since 1935”
5) Please surprise us with an idea for the bottleneck!
We have 3 different flavors and therefore we need 3 designs. Each flavor should have its own/unique background color. Since the background could be a bit monochrome (i.e. black or white) feel free to place some colored accent or just keep it serious if it becomes too childish:
1) Green tea with mango-mint – Green background
2) White tea with ginger-honey – White background
3) Black tea with lemon-cardamom – Black background
Note: Three designs may sound a lot, but we don’t expect a lot of variation of the base design of the bottle label. The majority of the variation should focus on the cat and it’s mood variation.
What to avoid
Too classic or too fancy designs.
However, we do not want to fall asleep because it is too average. Please feel in our “Erwin Schrödinger” story and realize that it is some kind of serious science but on the other hand it is funny. Maybe you could use the cat to be a bit freaky/funny.
Our Bottle is glass. It is a common 0,33l lemonade glass like ”Bionade” or modern fit beer bottle.