To create a logo design for an online insurance brokerage based in Turkey. The company will sell online insurance policies underwritten by a variety of insurance companies in Turkey. Initially two main products will be on offer: MOD (Motor Own Damage) and Compulsory Third Party (Traffic) Liability.
Each insurance product vertical that is offered by the service will have its own domain and product name; however, ‘123’ will be the common factor in all product logos e.g. Trafik123 and Kasko123. We are planning to differentiate these vertical sites by changing the dominant color of the site and the name in the logo. For this reason, we are looking for a logo style, color and mark that will match a variety of dominant site colors and different texts.
We plan to offer additional general and life insurance products in due course. Hence our logo must fit a wide range in the insurance arena.
The Umbrella Brand
Yet to be decided. Depending on availability will be something like : Insurance123 or Sigortacı123
Middle class income,
Mostly age between 20-45,
People who have their own cars and deal with insurance buying process themselves.
People who are used to shop online,
People who want to save money and time,
People who seek the best deals,
People who need to search offers & product details before buying,
People who used to buy insurance with human communication by phone from online insurance providers or face to face from offline agencies and open for new online sales channels and services.
An online insurance comparison and selling website groups based in Turkey which mainly specialised in MOD and CTPL insurance products.
Some examples from our possible sub brands: MOD123.com / CTPL123.com, health123.com, traffic123.com, 123insurance.com, fast123.com.
Global examples: carinsurance.com, confused.com, comparethemarket.com, swiftcover.com, rastreator.com.
Local examples: sigortayeri.com, marshavantaj.com, sigortadukkanim.com, sigortam.net.
Our Test Website Example: http://www.kasko123.com/ is one of our test websites which can be an example of our sub brand product details. (Please disregard the logo on this test site, though)
What do we offer?
Our Unique selling proposition is: 123
1) Fast 2) Best 3) Easy
We plan to design all customer experience based on this motto: 123.
1) Fast: Our platform lets customers get online quotes instantly by integrating insurance companies with minimum information requirement.
2) Best: We list many quotes and let the customer compare and choose the best deal.
3) Easy: Compared to other insurance websites in Turkey, we will provide the first 100% online sales experience with the minimum procedures.