Excellent design concept, and files provided quickly.
- Creative Group
Super helpful and was able to make all necessary adjustments. Very happy.
How makeithappen v started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
KORASSAÏ is a new acai brand intended to provide the delicious and healthy natural fuel of energy to busy young professional.
In the first place, we'll launch an all natural energy drink made from the superfruit açai and the superplant mate. We'll then expand the line of products few months down the road with other types of açai based products that we've already thought of.
We are based in France and are going to commercialize it in France at first, then expand to Europe and eventually worldwide.
What makes Korassaï unique is non only the premium ingredients (we also have exceptional local ingredients) but also the mission behind the business.
Our goal is to provide the healthiest rush of natural energy to busy (young) professional while supporting local communities, both economically and environmentally, in France and in the Amazon/South America where the ingredients come from.
As said earlier, the highlighted ingredient in the drink is the Brazilian superfruit, the acai. It has exceptional antioxidant and energizing properties as well as the most vital vitamins.
The keywords associated with the brand are:
- social mission
- all natural energy
- local & exotic
- social impact
- good (both for good + delicious taste)
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name Korassaï comes from KORA which means the heart in Esperanto, the universal language.
The pronunciation of Korassai is also similar to "coraçao" in Brazilian Portuguese which means the heart.
So literally it means the hearted açai brand or the drink/product that comes from the heart of all the people that participated in producing it from the beginning to the end of the chain.
The açai tree is also known as the tree of life in Brazil and some other countries of South America.
Both of these elements can be used in the creation of the logo.
The name Korassaï should appear on the logo.
(-> Link to South America/ The Amazon)
Should blend well with the packaging (since it will mainly be used on the can) as well as stand out on its own when used in other place (which means making potentially a color version and a grey/white version).
Capital Letters are probably best (typos I like are in the dropbox file I mentioned below).
Dominant Color: Purple (coming from the acai)
+Natural vibe (natural wood/browns/greens)
Touch of France/South of France if possible (since local French ingredients are also making the drink)
Lean design / Refined / Simple
MUST NOT: use a palm tree on the logo or anything too exotic.
Important: When we print on a can, colors CAN'T be superimposed. Different shades or tones of colors can't blend together. So should be taken into account while creating the logo. The can background will probably be purple as said earlier.