Serif logos

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Show off your brand’s personality with a custom serif logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of serif logos from our global community of designers. Get inspired and start planning the perfect serif logo design today.

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Earl Grey Fiber Co. - logo upgrade

The project was to revamp of an existing logo. The client wanted to fill out the logo and to surround the tea cup with fuller foliage by incorporating tea leaves, daffodils, forget-me-nots and violets. The font has been also changed by more elegant san serif that makes the logo look much more mature and classic.

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Logo design

Logo design

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Luxury wordmark for Hair Stylist

Custom lettering wordmark with decorative line element * 'HAIR' WORDMARK IS AVAILABLE FOR PURCHASE

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Classic Circular Stamp Style Logo for legacy South Invitational

I took the initial LS style monogram the client originally had and gave it a golf twist, integrating a golf tee and golf ball using the serif element in the upper right corner of the letter S. I integrated the entire symbol into a circular stamp-style badge to give it a classic vibe.

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Elegant logo for marketing agency: Dandelion

Dandelion is a marketing strategy agency. The name is dandelion because they help spread ideas far and wide from small beginnings.

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Bold logo concept for The Dunluce

Line art depicting a lion, I wanted to represent elegance, pride, strength, and confidence.

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BROSEF

A simple, savvy uncle mascot for BROSEF — a direct booking platform offered as a Software-as-a-Service for Airbnb hosts and other service providers to create their own direct booking pages. This mascot captures a sense of warmth, friendliness, and easy recognition — like the kind of person who always knows how to make a deal or keep more of their dollars. It pairs with a custom serif logotype that merges sharp precision with subtle playfulness, balancing professionalism and approachability. The logo is shown across several mockups that demonstrate how it performs in real-world marketing contexts and showcases its versatility across both digital and physical applications.

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Luxurious Cosmetics Shop Logo Concept

A sophisticated blend of classic serif font and modern grid-based layout, that would be easily applicable to various print and screen assets. Special attention is given to the alignment of vertical strokes, so the logo looks like colonnades of an Antique temple (of beauty spirit :)

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Cafe and Bar logo

a bit of play on the negative space

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Music entertainment logo

the mascot personality is boosted by his playful pose and his over-sized sunglasses.

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An elegant logotype for a community-centric café

The brief called for an elegant and unique logo for a community-centric café. I incorporated a steaming coffee cup into the brand name, blending it tastefully with the typography - the result is a bold and stylish wordmark. Since the cup is in the middle, your eyes are naturally drawn to it. The tagline follows symmetry and expands from the centre in a smiling curve - reflecting the community. On dark backgrounds, the gold accents get to shine and the coffee in the cup looks the richest! The icon can be used independently to enhance the brand presence.

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Create a Global Brand for a World-Class Yoga University

Logo for the world premier yoga university with a wide range of yoga programs. The client wanted to achieve an authoritative and a special appearance in this area of the market.

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A clean wordmark for an online pharmacy

A clean wordmark incorporating a small heart shape in the letter w. Since it is the brand's first letter, it can be used independently as an icon.

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High-end logo for lifestyle clothing brand

Classy, sophisticated logo for a menswear lifestyle clothing brand inspired by aviation heritage and British country-wear.

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Real Estate & Concierge Group Logo

Client previously had a small concierge business named Three wishes concierge & decided to name the team Three wishes Real Estate & Concierge Group.

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Narrative

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Global social network branding

Brand identity for networking website for lawyers who are also accountants. The client wanted to convey the values of trustworthy, highly specialized skill-set, professional, classic, prestigious and credible. This design has a typography with serif and italic style, modern, elegant and sophisticated. best logo design https://www.designrush.com/best-designs/logo

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Logo for Offer Tub

The elegant OT monogram

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Star Insurance Logo

Minimal star logo for a commercial real estate insurance company

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Zarica

Zarika is a brand that will start with Fashion Jewellery in India. It will further expand into Apparel for young women with focus on ethinc, indo-western and fusion designs.

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Digital Shop logo

I just love to play with letters!

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Black Mesa Ranch

For a front gate entry sign that will use the logo, try adding [Welcome to your last known whereabouts] or [Your last known whereabouts are 29°20'01" N, 103°42'14" W]

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catering brand

abstract wordmark for catering company that show perfection of serving

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cute and fresh mark for catering company

my approach came from company's name (chick and chickpea)

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Eloisa McCrary

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noa.s

"noa.s" is a new and fresh change, previously "vibe.in" (cafe and catering brand).

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Elegant logo for a Hair Loss Clinic

Client needs an upscale, luxurious logo which can be instantly identified as "Hair" related. I created a "V" mark which reflects growth along with "hairs" feel. Client finds it perfect for his clinic/salon for severe hair loss treatment.

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Holiday Orchard

Holiday Orchard is a high end event and wedding venue

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wordmark for patisserie brand

simple mix of typeface, to express diverse flavors from around the world

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Bridge Benefits Group

We are a financial company that specializes in helping companies obtain retirement plans for their organization

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Logo for a title company

I tried to make an iconic representation of a building with very sharp edges, to somehow combine the brand name of the company and the scope of activity of it. I also wanted to achive a growing, prospering, positive feeling of the logo.

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wordmark for home goods brand

abstract monogram letter m, inspired by the curves of decorative products

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Modern Serif Wordmark Logo

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Logo Concept for The Factual, a News Website

A TF monogram, where the F is formed by the period symbol that highlights their factual news service.

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Artisan shoemaker logo

This logo uses old world charm to get at the personality of this unique brand.

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wordmark for eco-friendly brand

emphasize on letter ambigram h and y (to express about balance and recycle)

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wordmark for Italian food importers

full custom wordmark that represent fresh and good stuff

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wordmark for vegan restaurant

typeface with ornament that showing about fresh and vegan vibe

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wordmark for DJ

cool and luxury in the same time :)

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brandmark for chocolate

with an artistic approach using the segment lines on the chocolate fruit into waves

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wordmark for wellness brand

chic and minimalist typography (healthy and pure)

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Classy logo for wine related business

Custom lettering, chalice formed by letters and circular shapes creating a classic and serious logo. Serif of the lettering matching with the wine drops and circular shapes.

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wordmark for dental brand

heaven vibe typeface (abstract heaven valveless trumpet on letter T, star and feather)

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Vibe Paper

We're a home wallpaper company focused on 1970s-inspired designs. We sell wallpaper by the roll.

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elegant wordmark for artisan ice cream

full custom serif typeface with curly stem (to get vibe of spice and sweet)

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exquisite logo concept for premium hair stylist

The logo represents modern elegance and refined simplicity for women seeking premium hairdressing services.

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Calligraphy Travel — Elegant Agency Logo

A refined and timeless logo that blends travel inspiration with artistic flair. The feather quill symbolizes storytelling and exploration, while the modern serif typeface adds a sense of sophistication. Designed for a boutique travel agency offering curated, meaningful journeys and cultural experiences.

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Eternal Flame

Wedding Candles.

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Timeless Coastal Sophistication

An upscale beach club, spa, or seaside boutique offering a serene yet glamorous experience. The vibe is elegant, relaxed, and indulgent, perfect for guests who appreciate refined coastal living, fine details, and an air of exclusivity.

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Minimal classy logo concept for Real estate developer

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Logo Concept for Real Estate

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Logo concept for financial services company.

Logo proposal for Capulus Financial Services. The design creates a Capulus while utilizing the "C" as handles.

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Logo update for Scottsdale Laser Lounge & Bed Spa

Scottsdale Laser Lounge & Med Spa logo update.

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Fruit logo for 10-minute vegan

Fruit mango logo design for 10-minute vegan

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Wildflower Lash & Beauty Studio

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Typography Logo Design

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Concept for a dog accessory brand

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Timeless, elegant logo design for a Fierce Female Fine art Photography sub brand

Looking for a sub brand to my photography business for a campaign called Fierce Females. it is a luxury portrait experience for women to celebrate their fierceness. It is important to align somewhat with current branding - I can send logos for the photography business and the studio.

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Modern Property Logo for 1925 E Maple

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Minimal but Organic logo for Joyce Palmer

The main concept behind this logo was to keep it minimal but elegant. Based on the target audience for the romantic novel, the typeface was selected as a serif typeface to give it a more mature and also a luxurious look. The rose in " Y " and the color selection is done to match the theme of the novel. The logo transforms from a minimal style to an organic style as it reaches from top to bottom.

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Hatch Cabin Lodge logo

The client requested a sophisticated, masculine style logo to suit their upmarket cabins.

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Simple but bold logo

New Community entrance logo designed to be simple, modern and feminine.

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Gordeev & Gordeev Legal Consulting

Gordeev & Gordeev - it sounds like a strong and bold Russian surname. It sounds like family. A family is tight; even if your family members ideas are a little backward or if your opinions differ, you are always bound together. On top of that, a family trusts each other. Boldness, strength, trust, family, bringing peace - these are all qualities that are commonly exhibited in a legal firm. Therefore, I illustrated each one in the design. Boldness - the thick weight of the typography Strength - the heaviness of the logo combined with the thin serifs Trust - navy as the dominant color Family - combining "Gordeev" with the ampersand / showing the contrast in opposing G's bound by the ampersand in the negative space Peace - the nice subtle san serif

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Red logo with white background

Minimalist serif typeface including the punctuation logo trend in the color Raspberry(HEX #D21F3C)

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"Witchy" logo concept for cannabis industry

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Sociale, Italian Restaurant

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pieman by E-T — by E-T

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What makes a good serif logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your serif logo tell your brand’s story.

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Types of logos

There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading

Logo colors

Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading

Logo shapes

The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading

More logo design tips