:format(webp)/http://s3.amazonaws.com/projects-files/61/6184/618442/af612a0a-57fb-41fe-a59b-af29dbefa331.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
Rebrands are not only an invitation to be bold; oftentimes they are an injunction to be so. Problems with GTC's existing lettermark had to be addressed, but more than that, I wanted to elevate the company and reach towards the iconic.
Submarines, ships and planes: military application air and sea vehicles. These are among the outputs GTC supplies systems and components for. I wanted a mark that could convey both, but be tied to neither. The mark should be organic and free flowing. This is a rebirth.
I arrived to this simple and distinctive mark. It speaks to flight, yet is ambiguous. Most importantly, it conveys an emotional frequency. It is serious, yet dynamic and evocative.
One of a number of directions explored, the client seized on it immediately. We did a lot of work subsequently to flesh out the brand ecology. I'm looking forward to seeing this mark out in the wild.")
:format(webp)/http://s3.amazonaws.com/projects-files/57/5784/578457/c15ee8b8-f47d-40a9-91b3-b55baa54de20.gif "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio. Along the way in developing the mark and the brand ecology, this cinemagraphic animation emerged, created in Plotagraph. It probably won't be used, as the brand aesthetic pushed towards clean and minimalist, but I like it. The gif image is heavily compressed from an original richer high-resolution movie that could be used as an incidental segment in a company showreel.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6179/617990/c98eb03a-d618-4a3b-ad92-39ca96371b5a.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
The mark is something the company decided on quickly, but the brand book took time, and we're both happy it did. You don't know a mark until you've worked with it enough. Sometimes primary choices, like typography and color, are slow to resolve. With each iteration we were getting closer, and the pieces of the jigsaw were falling into place.
GTC is rebranding after several decades. It's a big move for the company, and the goal is to set the firm more clearly on the national and international landscape.
Sober, professional and compelling, and topping out at 50 pages, the brand book arrived to do exactly what it should do: frame the evolution of the brand, and lay guidelines for its deployment and development.")
:format(webp)/99designs-contests-attachments/77/77410/attachment_77410411 "Winning Brochure Contest design for TJ Aerospace")
:format(webp)/99designs-contests-attachments/92/92925/attachment_92925280)
:format(webp)/99designs-contests-attachments/119/119179/attachment_119179656 "EDS is Electronic Design Services. The company specialize in electronic engineering and are seeking to attract cliental from the aeronautical industry as well as the future commercial cargo industry. Moon, Mars and Beyond.")
:format(webp)/99designs-contests-attachments/71/71580/attachment_71580464 "1) Consulting in Safety- / Quality Management of Airbus / Boeing Suppliers
2) Aviation Consulting")
:format(webp)/99designs-contests-attachments/142/142054/attachment_142054293 "Refunded logo design contest.")
:format(webp)/http://s3.amazonaws.com/projects-files/65/6583/658383/f9d79ba1-8d62-4715-bef9-298517fbf1df.jpg "The client wants a space themed shirt design.")
:format(webp)/99designs-contests-attachments/85/85657/attachment_85657663 "TMG sells CNC machines. Many of the machines sold by TMG are used in the manufacturing of equipment used in space travel and equipment.
This will be a full width site with some parallax on the homepage. They like a hi-tech feel without it being too complicated. They want to appeal to young professional engineers working for large aerospace companies.")
:format(webp)/99designs-contests-attachments/136/136239/attachment_136239516 "We sell AI to help aerospace companies digitally design, test and certify new aircraft. We help make Digital Twins of aerospace systems. We specifically focus on digital simulation, and certification with the government.")
:format(webp)/99designs-contests-attachments/100/100825/attachment_100825140)
:format(webp)/99designs-contests-attachments/112/112562/attachment_112562804 "Abstract and geometric ACD letters")
:format(webp)/99designs-contests-attachments/61/61317/attachment_61317632 "The CH stated in the brief that he wanted something simple yet clever concept using letter A as airplane.")
:format(webp)/99designs-contests-attachments/116/116296/attachment_116296807 "Advanced Manufacturing Technology works together with some of the largest aerospace companies across the world to 'create things that have never existed before'. These items may be components for rockets, missiles, airplanes, drones etc.")
:format(webp)/99designs-contests-attachments/143/143901/attachment_143901105 "A geometric and cool combination of the initials FP with a plane.")
:format(webp)/99designs-contests-attachments/112/112470/attachment_112470579 "The PMA Guys specialize in aerospace engineering design, analysis, and certification of aircraft modifications, components and parts and the project management of FAA STCs, PMAs and DER Repairs as part of the approval process. Also, provide manufacturing and distribution services as well and have decades of aviation experience with experts who understand the complexities involved in the design, manufacturing, certification and distribution process.")
:format(webp)/99designs-contests-attachments/147/147639/attachment_147639753 "Fluidauto are a software technology developer making modular software for the automotive industry. Fluidauto wanted a design that was a little youthful and playful. My design approach aims to combine a visual language of fluidity and mechanical rigidity, making for an abstract F mark informed by the fluid and simultaneously angular forms of automotive body work. This unification of idea makes for an awkward looking but distinct and recognisable brand mark that has a youthful brand voice.")
:format(webp)/99designs-contests-attachments/115/115604/attachment_115604873 "Company Description: Merlin Labs is an aerospace company that works with aircraft navigation systems.
Logo Description: Because clients are looking for modern, masculine and abstract logos from Merlin Hawk. So, I made this logo more simple, unique and abstract. I made an abstract logo from Merlin Hawk.
Main Idea: This logo represents the abstract wing of Merlin Hawk and I combined this logo with Letter M and Letter L (Merlin Labs). You can see it in the Logo Concept.
Logo Colors: I have chosen blue and dark blue colors for this logo according to the brief.
Very modern and iconic logo for Merlin Labs.
Best regards,
Melodicart")
:format(webp)/99designs-contests-attachments/103/103743/attachment_103743929)
:format(webp)/99designs-contests-attachments/131/131090/attachment_131090378)
:format(webp)/99designs-contests-attachments/76/76611/attachment_76611161)
:format(webp)/99designs-contests-attachments/144/144631/attachment_144631162 "This Logo Proposal Was Rejected, That Doesn't Mean It's Inaccurate!
Please send me a message if you want this logo exclusively!! Suitable for your business that requires wings and shipping illustrations.
Also feel free to contact me if you want a logo with other attributes.
behind the scenes:
https://www.tiktok.com/@fransiskadesign/video/7265763100970765573")
:format(webp)/99designs-contests-attachments/109/109471/attachment_109471471 "Machfinish is a high-tech company that develops products for aerospace and automotive industry.
The icon is a monogram of letter M. Both aerospace and automotive industry depicts motion so I added the sharp corners to act as motion trails.
Here is a simple motion graphic for the logo: https://youtu.be/O3o_8L6DAw0")
:format(webp)/99designs-contests-attachments/115/115388/attachment_115388080 "This logo is now consistent with the values of a new company dedicated to the development of aerospace prototypes, designed to convey modernity, freedom and everything related to the aerodynamics of the business genre it represents.")
:format(webp)/99designs-contests-attachments/89/89600/attachment_89600021 "aerospace")
:format(webp)/99designs-contests-attachments/117/117952/attachment_117952520 "AURELIA builds some of the best commercial drones for well known companies as NASA, Uber, UNICEF etc.")
:format(webp)/99designs-contests-attachments/155/155782/attachment_155782061 "Designed a poker chips as a token or keepsake for the Sift teams")
:format(webp)/99designs-contests-attachments/137/137741/attachment_137741234 "Flyer for Aevex")
:format(webp)/99designs-contests-attachments/89/89294/attachment_89294678 "K letter bird logo")
:format(webp)/99designs-contests-attachments/142/142525/attachment_142525608 "Hi,
I've present to you my concept label design for the AEVEX Aerospace company.
Design for the AEVEX Aerospace Wine Label.
Regards,
Filip")
:format(webp)/99designs-contests-attachments/89/89264/attachment_89264157)
:format(webp)/99designs-contests-attachments/146/146795/attachment_146795388 "Aircraft packaging system")
:format(webp)/99designs-contests-attachments/153/153297/attachment_153297495 "This logo conveys a dynamic impression, resembling something floating in the air and able to orbit the Earth. It is simple yet not overly serious, making it feel lively and full of ideas.")
:format(webp)/99designs-contests-attachments/85/85928/attachment_85928879 "The Initial Letter design is inspired by General Electric logo that used initial letter as logo. The italic font is generally used in aerospace logo.")
:format(webp)/99designs-contests-attachments/85/85907/attachment_85907546 "This Dream Liner logo design for Amroc is inspired by Boeing and Lockheed Martin.
The simple italic font for \"AMROC\" is also used in many aerospace company like Boeing and Lockheed Martin.
The red and blue shape of fluid flow is inspired by Boeing. The \"up\" shape design is also to describe that AMROC will grow up.
The plane icon is to fulfill client requirement about geometric design.
The black background also to fulfill client desired about color. It is also inspired by Lockheed martin that used dark background design.")
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:format(webp)/99designs-contests-attachments/87/87172/attachment_87172056)
:format(webp)/99designs-contests-attachments/107/107300/attachment_107300412)
:format(webp)/99designs-contests-attachments/95/95802/attachment_95802175)
:format(webp)/99designs-contests-attachments/54/54025/attachment_54025058 "Logo concept for an aerospace company.")
:format(webp)/99designs-contests-attachments/87/87171/attachment_87171548)
:format(webp)/99designs-contests-attachments/87/87171/attachment_87171737)
:format(webp)/99designs-contests-attachments/139/139474/attachment_139474306 "Aero space company logo")
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