Background information
Company name
Yola.com
Overview
We are a website building program that uses templates to create quality websites. We are looking to dramatically increase the number of templates we offer our customers. We need templates that appeal to small businesses and organizations. We are looking to award 20-30 winners at $250 each for this project.
Please check our previous design contest for winning examples.
http://99designs.com/web-design/con…ates-32140
Please also read more about the what styles are and how Yola uses them at: http://www.styledesigners.yola.com.
All designers who submit an entry will receive a one week free subscription to Fotolia stock images! Redeem your code here: https://us.fotolia.com/yola99
Description of the organization and its target audience
The Audience
The Yola target audience are small businesses and micro businesses, as well as individuals looking to create a professional image for themselves. Our target customer is a micro-business owner with 0-5 employees. Our diverse users include restaurant owners, artists, photographers, designers, churches, pet breeders, small shops, consultants and many others. We think the types of styles our users are looking for can be categorized as:
Business/professional look and feel
Theses are style build specifically for business type users. They like clean style with images that inspire confidence.
Artsy creative styles
For these styles we encourage you to get your creative juices going. We are looking for new, innovative designs that push the envelope in what the Yola framework can sustain.
Highly customizable styles
These designs will be made specifically for our users that like to customize a design. Users will probably change the banner and background so the the value of the design should be in framing, shadow elements, fixed bottom images and other design elements.
Content details
Requirements
Yola Style Design
Definition: A Yola Style is a website design template built for the Yola site builder in PSD format. A Yola Style Design defines the look and feel of a website outside of the content area that gets populated by a user. A Yola style has the following properties: Background, Page Header, Navigation, Banner and Content Area. We're fans of style elements like shadows, framing, gradients, reflection, graphic art, etc.
We are looking for 1-3 different pages for each style with possibly different banners and content images. We are also looking for styles without a banner and with vertical navigation.
Before submitting a style please make sure it fits guidelines:
http://styledesigners.yola.com/desi…elines.php
You submit:
A 1-3 page Website Style Design in layered PSD format following our specifications and target audience guidelines
A text file describing your Design Image resources/stock photos and links to images used
All images used in your style must be available for purchase with extended licenses or you must own and relinquish redistribution rights for that image once we pay for for the accepted style. If you use stock images you can use the watermarked picture or the limited license for your design, as long as you provide us with a link to buy the extended licenses.
Images you find on the web that do not have specified rights are NOT acceptable.
Contest deliverables
1 x Web page design(s)
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.