Top-notch design for your top-shelf product

Retail packaging is design people just have to touch. That’s why your customers deserve easy-to-understand, gorgeous packaging that begs them to grab it and go. Our designers are masters of the latest trends, and they’ve got the perfect packaging with print-ready files waiting just for you.

Get all this with your retail product packaging:

Multiple designers (who find you)

Our entire global design community will have access to your contest and will send you all sorts of creative design ideas, unique to your product.
Everything you need feature highlighted
by Cross the Lime

Ready-to-go files and total freedom

Your new retail packaging comes with production-ready files that you can hand off to a printer. Plus, the copyright is all yours.
10+ designers feature highlighted
by Martis Lupus

Satisfaction, guaranteed

We’ve got your back every step of the way. Don’t like your retail package options? You get 100% of your money back. It’s that simple.
100% money-back guarantee feature highlighted
by pmo

How a retail packaging design contest works

Create a design brief.

1. Tell us what you want

Our interactive creative brief makes it simple to describe your design challenge and set your budget.

Pick your winning design.

2. Get dozens of packaging designs

Our global community of professional designers present their ideas. You provide feedback.

Get dozens of designs.

3. Pick your favorite

Seven days later, choose your winning retail packaging design. It's like picking your favorite child.

Bottles to boxes: we’ve packaged every product.

US$1,199
58
entries
6
designers
US$449
23
entries
7
designers

We saved a spot for your Retail Packaging Design Contest.

Get started now
US$1,699
363
entries
50
designers
US$749
27
entries
4
designers
US$569
Your one stop shop for everything sports...
47
entries
4
designers
US$1,699
114
entries
7
designers
US$449
U Reflect is a mirror brand. My first product is an LED lighted magnified makeup mirror, with a locking suction cup...
35
entries
13
designers
Check out our design contest customer reviews (4.7 average from 31,021 ratings)

Professional retail packaging design, no matter your budget

Any product, any industry, we’ve got the perfect package just for you. Whatever you need, we’ll get you all wrapped up and ready-to-go with a fast, quality design from the pros.

Bronze
Creative design on a budget
US$449
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
Silver
Best value for money
US$749
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
Gold
Attract expert designers
US$1,199
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Prioritized support
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Prioritized support
Platinum
Work only with the best
US$1,699
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers

Your burning retail packaging FAQs, answered.

Everything you need to move to production. Your retail packaging design will be delivered in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file. 

Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of packages created by our design community. 

Bring as many specifics as you can, too. Include packaging type, dimensions, bottle or box sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.

The more you give the designers, the better they can design for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your retail packaging design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom retail packaging design contest includes one winning product package. If you need a second one for another SKU or a different sized item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
A dieline template is a flattened outline of your package with all of the cutlines and folds required for printing. Designers may ask you to supply a dieline template at the end of the contest so they can product the final files to suit your chosen printer or manufacturer.
Your printer or manufacturer will often supply you with a dieline template. If you don’t have one already, you can always launch your design contest now and supply a dieline template to the winning design before they produce the final files.
Absolutely (and we love it when that happens)! When your product package design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning package design.
We guarantee that you’ll get a great package design at any pricing level, but our higher-priced packages give you more design options and better support.

Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your retail packaging contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your retail packaging design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
We offer a 100% money-back guarantee within 60 days of payment on all Retail Packaging Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.

Let’s talk!

Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.