Custom retail packaging design for your product
You’ve got the hottest new product. We’ve got stunning retail packaging that we know your customers will never forget. So, let’s team up! Get a retail packaging design and our designers will create something you’ll love.
- Professional designers—all rated and reviewed
- Custom retail packaging design for all budgets
- Two design options: host a contest or work 1:1 with a freelance designer
The right designer is just a click away
We've curated the best product packaging designers so you can find the right expert and request a quote instantly.
Custom retail packaging design: creative ideas from professional designers
There’s no better platform to get a package design. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique retail packaging.
Run a packaging design contest
Designers from around the world enter your contest by sending you ideas. You give feedback to create the ideal package.
by Cross the Lime
Hire a professional packaging designer
Tell us what you’re looking for and we’ll match you with the perfect design partner. Or, if you’d prefer, browse portfolios and pick your own.
by Martis Lupus
We’re your creative partner
No matter how you choose to work, rest assured you’re working with the best. All of our designers are hand-vetted and rated, and our team provides 24/7 support.
by pmo
The retail packaging design process
1. Describe your perfect retail packaging
Our creative brief makes it easy to describe your vision for the perfect packaging design and set your budget..
2. Find an amazing design partner
We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal packaging.
3. Get a packaging design you love
We’re your creative partner from start to finish. Once you finalize your design, we’ll transfer the copyright and send you the image files.
Bottles to boxes: we’ve packaged every product.
We’ve been the leader in online graphic design since 2008. Check out our clients who love their retail packaging designs:
US$449
Target Persona 1: The Eco-Conscious Family
Demographics: Dual-income professional couple with young children (aged 5-12
8
entries
4
designers
US$1,699
couples ages 16 - 35
115
entries
7
designers
US$749
People who want to feel better and get rid of pain. 59 and over community with high income, mostly female
142
entries
20
designers
US$1,259
Our customer isn't easily defined by gender, age or location. They are defined by their appreciation and love for a good
122
entries
23
designers
US$1,439
Our target audience is Gen Z and younger millennials (13-35 y/o) that are obsessed with pop culture, pickles and all of
162
entries
18
designers
US$749
We sell to those in the United States who care about sustainability and appreciate the convenience of the product coming
112
entries
13
designers
US$449
Women and men ages 30-50 in the USA looking to have a complete mineral profile. Someone who does not like pills.
97
entries
14
designers
US$1,699
Anyone that has a mouse or infestation problem. These are unisex, adult and any location that has activity with pests in
27
entries
7
designers
US$1,199
Typically, cost conscious younger males (but females also), aged 21 to 35+ that are looking for a fun, inexpensive vape
189
entries
23
designers
US$1,699
Anyone who drinks coffee. Anyone who needs a caffeine pick up but doesn't have access to a Starbucks. This product doe
141
entries
17
designers
Professional retail packaging design, no matter your budget
We guarantee that you’ll get a great retail package design no matter what your budget is. If you hire a designer, you can negotiate a budget that works for both you and your designer. If you launch a contest, we offer four fixed-price options. Prices exclude Sales Tax.
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Bronze
US$449
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Silver
US$749
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Gold
US$1,199
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Platinum
US$1,699
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Everything you need to know to create great packaging
by Martis Lupus
by Imee008
by Terry Bogard
9 tips for better packaging design
How to design product packaging
The top packaging trends
Learn the ins-and-outs of product packaging design with this ultime guide.
Discover the stunning packaging trends that will be dominating the industry this year.
Your burning retail packaging FAQs, answered.
Everything you need to move to production. Your retail packaging design will be delivered in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of packages created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle or box sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle or box sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design for you!
Your custom retail packaging design contest includes one winning product package. If you need a second one for another SKU or a different sized item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Your printer or manufacturer will often supply you with a dieline template. If you don’t have one already, you can always launch your design contest now and supply a dieline template to the winning design before they produce the final files.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning package design.
Choose “Make your contest private” from the Contest options section before you launch your retail packaging design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
In a design contest, designers from all over the world submit concepts unique to your brief. You choose finalists, give feedback to hone the designs and ultimately award your favorite packaging design as the winner. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your package, or if you have a more complex design project (e.g. a retail line with multiple designs needed), it’s best to start a project with a freelance designer.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your package, or if you have a more complex design project (e.g. a retail line with multiple designs needed), it’s best to start a project with a freelance designer.
Yes. If you have any specific images (like a logo or product photos) that need to be included with your retail packaging design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
A dieline template is a flattened outline of your package with all of the cutlines and folds required for printing. Designers may ask you to supply a dieline template at the end of the contest so they can product the final files to suit your chosen printer or manufacturer.
Absolutely (and we love it when that happens)! When your product package design contest has finished, you can start a 1-to-1 Project with your winning designer.
We guarantee that you’ll get a great package design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your retail packaging contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your retail packaging contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
We offer a 100% money-back guarantee within 60 days of payment on all Retail Packaging Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Let’s talk!
Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.
- 1 800 513 1678 1 800 513 1678
- Free design consultation