Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/1579028/ea6d06a8-ea83-4121-b2d2-c54b860d179f "Strategic brand identity for a professional cleaning company focused on efficiency and reliability. The symbol is built from mirrored “R” forms, creating a continuous movement that represents process, agility and system control. A minimal, scalable identity designed for clarity, consistency and corporate application.
Applications:
Designed to perform consistently across stationery, uniforms, signage and digital environments.
Final Delivery:
Complete brand identity system with logo variations and professional vector files.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/17c23ae5-7db3-4f80-8aaf-f7a3d0280cc8 "Project Objective:
Build a strategic and credible identity for an integrative health company combining science and natural solutions.
Strategic Concept:
The symbol merges organic mushroom-inspired forms with the letter “M”, creating a visual system that represents balance between nature, research and human well-being.
Identity System:
A clean and structured design language, built on proportion and rhythm, ensuring clarity, scalability and strong brand recognition across all touchpoints.
Final Delivery:
Complete brand identity system with symbol, typography, color palette and supporting visual elements for consistent application.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/345aad7a-0ae6-429b-8fd2-2027b56b4c8f "Corporate brand identity for a real estate advisory firm focused on clarity, security and efficient decision-making. The symbol combines the initials “M” and “C” with a simplified house structure, representing stability, trust and direct connection to the sector. A minimal and scalable identity designed for consistency, professionalism and strong institutional presence.
Applications:
Designed to perform consistently across stationery, uniforms, signage and digital environments.
Final Delivery:
Complete brand identity system with logo variations and professional vector files.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/4282992b-0d11-4a3b-9730-a76cc151eccf "Project Objective:
Create a refined and premium identity for a custom-made curtain company focused on elegance, precision and tailored interior solutions.
Strategic Concept:
The symbol combines architectural arches with flowing curtain forms, forming a distinctive “A” that represents sophistication, movement and craftsmanship.
Identity System:
A cohesive visual language built from the symbol, extended into patterns and applications to ensure consistency, recognition and scalability across all brand touchpoints.
Final Delivery:
Complete brand identity system including symbol, typography, color palette and supporting visual elements for consistent application.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/aeb86855-912d-4330-ba0f-c19fc03ab01a "Strategic brand identity for a commercial cleaning company focused on efficiency, precision and high-quality service. The symbol is built from interconnected geometric forms derived from the letter “A”, representing partnership, consistency and operational excellence. A minimal and scalable identity designed for clarity, system expansion and strong corporate presence.
Applications:
Designed to perform consistently across stationery, uniforms, signage and digital environments.
Final Delivery:
Complete brand identity system with logo variations and professional vector files.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/c71fc55c-9d8d-468e-8522-a90a6e8c0dca "Strategic brand identity for a real estate communication platform connecting people and homes. The symbol is built on a modular geometric structure, combining architectural form and negative space to represent direction, connection and belonging. A minimal and scalable identity system designed for clarity, consistency and strong visual recognition.
Applications:
Designed to perform consistently across stationery, uniforms, signage and digital environments.
Final Delivery:
Complete brand identity system with logo variations and professional vector files.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/c526f089-5cb8-43af-855b-77f8f3fd5784 "Project Objective:
Create a strong and minimalist identity for a premium menswear brand focused on exclusivity, quality and confidence.
Strategic Concept:
The symbol is built from a structured monogram combining letterforms into a compact and distinctive mark, expressing strength, balance and trust.
Identity System:
A clean and versatile visual system designed for fashion applications, including labels, tags and branded materials, ensuring consistency and recognition.
Final Delivery:
Complete brand identity system with symbol, typography, color palette and scalable applications across physical and digital touchpoints.")
:format(webp)/99designs-work-samples/work-sample-designs/1579028/912859a4-460b-477d-9a3a-f6d5ff083d51 "Project Objective:
Develop a strong and modern identity for a law firm specialized in health law, focused on trust, clarity and precision.
Strategic Concept:
The symbol combines a structured monogram with ECG-inspired geometry, representing balance between legal expertise and human care.
Identity System:
A consistent visual system designed for institutional applications, ensuring clarity, authority and recognition across all touchpoints.
Final Delivery:
Complete brand identity system including logo, typography, color palette and scalable applications for print and digital environments.")
About
Brand Identity Specialist with 20+ years of experience.
I design strategic, minimal and timeless brand identities — from distinctive symbols to complete corporate identity systems built on concept, typography and proportion.
Original work only. Clear process, professional delivery and consistent communication.
Member since:
April 12, 2014
Reviews
"The cooperation with Rodnei was very good. He suggested creative logos and implemented my feedback quickly. Moreover, he is very polite and respectful."
johann.lieska
reviewed over 4 years ago
"Johann was great to work with! He gave me the freedom to be creative and gave me a lot of attention with all the information and feedback. I wish you health and success! I will always be at your disposal! :-)"
Rodnei Cruz
responded over 4 years ago
"What an awesome experience, Rodnei could not have been been accommodating and easy to work with. Rodnei made changes to the design in a very efficient and speedy time frame. I will definently use him again, as well as recommend him to other associates...."
"What an awesome experience, Rodnei could not have been been accommodating and easy to work with. Rodnei made changes to the design in a very efficient and speedy time frame. I will definently use him again, as well as recommend him to other associates. Great Job!"
mattherc
reviewed over 4 years ago
"Thank you so much for your kind words, and for all the confidence you've had in my work! Amazing working with you! You can count on me, I will always be here! :-D"
Rodnei Cruz
responded over 4 years ago
"I am extremely happy with the end result. I ran a contest and received over 200 designs from which I selected Rodnei's. It is beautiful and simple, exactly what I was after. He was happy to make any adjustments in a timely fashion with clear communicati..."
"I am extremely happy with the end result. I ran a contest and received over 200 designs from which I selected Rodnei's. It is beautiful and simple, exactly what I was after. He was happy to make any adjustments in a timely fashion with clear communication all the way through the process. I would definitely recommend him to others. Thank you for your efforts, Rodnei!"
Shelley R-J
reviewed over 4 years ago
"Thank you for your words, and for your confidence in my work, Shelley! It was great working with you! Count on me always, and I will be at your disposal! ;-)"
Rodnei Cruz
responded over 4 years ago
"Rodney was fantastic and really helped us to bring this over the line! He was always available and always happy to make even the smallest changes so we will use him again and can highly recommend him. Huge Thanks!"
eddih
reviewed about 5 years ago
"Rodnei has been amazing and delivered exactly what we wanted and even more. Very creative with great attention to detail. Highly recommended! "
eddih
reviewed about 5 years ago