Every design is driven by my understanding of consumer wants and needs. Having worked for more than 8 years in marketing research, I know that people need more than a pretty picture to relate to a brand or product. And, they decode a logo or design in ways that are totally different from what a designer expects.
I try to be as flexible as possible, client feedback is always paramount. During and after a context I will do everything I can so all my clients are completely satisfied.