Portfolio
:format(webp)/99designs-contests-attachments/119/119680/attachment_119680118 "In this concept I explored the hybrid of speech bubbles at a table place setting in place of the plate. This associates the conversation cards with the nourishment of a meal in a subtle way and ties the activity to the intended times of the day.")
:format(webp)/99designs-contests-attachments/119/119552/attachment_119552809 "The idea here is that the breakfast cards face one side of the pack and the dinner cards face the other (corresponding to the outside packaging) so the user can tell which theme they're getting before opening the box.
I also tried to push the typography to mimic a table in this one.")
:format(webp)/99designs-contests-attachments/119/119523/attachment_119523184 "This concept strikes the balance between crisp, artsy, and retro through the colors and typography. The tablecloth-plaid backdrop calls back memories of family picnics while introducing the elements of the kit—questions and responses—through its pattern.")
:format(webp)/99designs-contests-attachments/120/120415/attachment_120415823 "In this concept, I used the number and letterforms of the '4' and 'F' to create a badge of wings that the student would receive after flight school. The upward trajectory of the lines speaks to action and improvement while subtly representing intersecting runways.")
:format(webp)/99designs-contests-attachments/120/120394/attachment_120394153 "This is the color version of the concept that I also submitted.
This concept was designed to work in a variety of different uses, including a website desktop app or mobile app icon that would require the logo to fit in a 1:1 square ratio. The logo has subtle hints of a chevron patch, IV letterform, and wings of an aircraft. Also, as an abstract logo, it opens up your potential to serve any type of pilot as you expand your business.")
:format(webp)/99designs-contests-attachments/120/120394/attachment_120394070 "This concept was designed to work in a variety of different uses, including a website desktop app or mobile app icon that would require the logo to fit in a 1:1 square ratio. The logo has subtle hints of a chevron patch, IV letterform, and wings of an aircraft. Also, as an abstract logo, it opens up your potential to serve any type of pilot as you expand your business.")
:format(webp)/99designs-contests-attachments/120/120220/attachment_120220012 "In this concept I used the horizontal lines of the 'E' to speak to the support and comfort of a Mend mattress. The gently rising curves evoke relaxation and a sense of calmness.")
:format(webp)/99designs-contests-attachments/120/120220/attachment_120220087 "In this concept, I explored the 'M' letterform in a way that echoes a loose sleep wave pattern.")
:format(webp)/99designs-contests-attachments/120/120220/attachment_120220201 "In this concept I used the existing crescent moon and rotated it to form the cradle of a rising new day sun. I wanted it to be reminiscent of awaking refreshed and renewed. In combination with the colors, it also makes a connection to lotus and aloe vera plants—both associated with wellbeing.")
:format(webp)/99designs-contests-attachments/120/120218/attachment_120218358 "I wanted to capture the yolk of the egg and the vibrance and energy of the sun in the period. Using an exclamation for the 'L' also drives home the idea of energy and a morning surge while embracing the uniqueness of the restaurant. I would consider rounding the edges to make the design softer and even more approachable if it is chosen.")
:format(webp)/99designs-contests-attachments/117/117639/attachment_117639649 "Original cover and chapter divider series designed for a book of devotions encouraging prayer for family members of Christian young men.")
:format(webp)/99designs-contests-attachments/117/117794/attachment_117794598 "Winning cover and chapter divider series designed for a book of devotions encouraging prayer for family members of Christian young men.")
About
I make visual mission statements.
Communicated in a little more detail, I go the extra mile to provide entrepreneurs, outdoor enthusiasts, health-seekers, and Christ-followers with candid, yet distinguished design. My experience includes corporate identity and rebranding, advertising design, and layout for direct-mail and multi-page print collateral.
GOLD Student ADDY Award winner for advertising design (Chattanooga), 2018.
Country:
United States.
Member since:
April 19, 2020
Reviews
"Caleb was incredible to work with. His designs were spot on! Exactly what I envisioned for my very first product launch. He has incredible talent, a true "eye for design" and is super open to suggestive input. I look forward to working many more project..."
homedesignproducts4u
reviewed over 3 years ago
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"Great design. Enjoyed working with this designer. Was very open to making changes. Would definitely work with this designer again. It was a pleasant, no-stress experience."
t3ff
reviewed almost 4 years ago
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