Visual style
Package type
Premium metal credit card
Design inspiration
Colors to explore
Other color requirements
Company
Industry
Accounting & Financial
Company name
Existing website
Product
Product name
Nomad Card
Description of the product
The company is a modern fintech startup, operating in Latin America, that currently offers a free credit card with low benefits. We are launching a new premium credit card designed for financially independent millennials, aged between 20-40 years. This new premium credit card will have a different value proposition than the “classic” premium card experience usually tailored to a higher age group of wealthy individuals.
Example Benefits for the Credit Card
- Discounts on Patagonia, Nike, Allsaints
- VIP Airport Lounge Access
- Free Amazon Prime membership
- Free HBO subscription
- Free Airbnb Experiences
- Free Music Subscription (e.g. Spotify, Apple Music or Youtube Premium)
- Early access to events and experiences such as restaurant openings and concerts
Current credit card options that our target audience has are twofold:
(a) Other fintech startups with modern apps but with credit cards with basic benefits
(b) Traditional banks with a medium or poor online experience and medium benefits such as reward point systems, discounts in specific shops, access exclusive entertainment experiences. In limited cases it includes access to VIP airport lounges.
Description of the product target audience
Young Professionals / Millennials in Latin America (aged 20-40) in white collar jobs (lawyer, university administrator, medical doctor, real estate agent, ...) with middle class income. These users value experiences
- Millennials broadly aged between 20 and 39
- Middle to upper income class (top 5%-10% of income class in a country) however not targeted at the top income class. Visa or Mastercard Gold class owners (not Platinum, Signature or Infinite card holders)
- Employed as a knowledge worker / in white collar jobs in a managerial position, e.g. sales manager, electrical engineer, medical doctor, university administrator, …
- Lives in their own apartment or house with a partner, with their family and kids, or alone
The target audience has the tendency to:
- Value their financial independence and financial savviness
- Are financially stable and can plan their future
- Are professionally ambitious and proud of their accomplishments
- Seek to receive rewards for their hard work
- Value experiences and learnings more (“to be seen as interesting”) than physical wealth (“to be seen as rich”)
- Have the ambition to live a healthy lifestyle: to do sports and to eat healthy
- Have the ambition to “do well and do good”: If their financial situation allows them to be able to (and be seen as) giving back to the community and/or consume products that they know are socially responsible.
Creative vision
Style attributes
Design needs
The front and back of a metal credit card. The design can use different colors and finishes:
- tactile finishes that give a 3D feeling when touching it
- engraving that carves a pattern into the metal card and has a silver metal shine
- glossy or matt surface finish
- reflective surfaces
What to avoid
- The credit card will not show the name or credit card number
Dimensions
Package dimensions
width of 3.37 inches (85.6 mm)
height of 2.125 (53.98 mm)
Files
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Product packaging
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.