Looking for a calm and powerful packaging for our baobab powder.

Vert :
Teinte 49 / Satur 237 / Lum 90
Rouge 146 / Vert 190 / Bleu 1

Vert foncé:
Teinte 74 / Satur 50 / Lum 95
Rouge 86 / Vert 122 / Bleu 80

Vert pale
Teinte 95 / Satur 30 / Lum 139
Rouge 134 / Vert 161 / Bleu 144

Beige
Teinte 20 / Satur 94 / Lum 180
Rouge 216 / Vert 191 / Bleu 166

Ocre
Teinte 22 / Satur 238 / Lum 96
Rouge 203 / Vert 112 / Bleu 1

B (means "brave" in Guinea-Bissau creol and is an adjective often used to talk about the women's. Bissau-guinean womens are B. The name was chose to honour the women cooperative with which we work with.

Baobab powder

Request: design an etiquette for our Doypack standup pouch.
Required size : 2x 100mm x 140mm (front and back)

I'm launching an online brand with the purpose to provide an access to the European market to a cooperative of women from Guinea Bissau and invest in the local food transformation sector.
Our first product is the baobab powder.
The Baobab tree is considered in the African regions where it grows, as a magical tree, also called the tree of life. Not only it is a symbol of strength and resilience as it may survive alone in the middle of arid areas with its truck full of water, but also as it can live up to 1500 years. Traditionally it used for medical (mainly diarrhoea and diabetes) and spiritual treatments. Seen as house for ancestral spirits that may be leaving there, the baobab is also surrounded by myths and legends.
The fruit is a super aliment just now being discovered in Europe, rich in vitamin C (6 times more than an orange), calcium (+2x than milk), potassium (+6x than a banana), antioxidants (it is the fruit with the higher level of antioxidants in the world!) and fibber (50% of the fruit is fibber).
In West Africa it is used on daily breakfast with rice pudding and to make ice cream. With a delicious slightly acidulous taste, it can replace sugar in the meals and give a smooth texture to the yogurt and the morning bowl of cereals.

Everyone can and should use it! :)
Yet, as I'm myself fan of sport (trail running, cycling) and mountains, our main target customers are sportive persons. Outdoor lovers searching for extra energy to archive their journey and blossom in life (while allowing producers to blossom also by living from their work).
Our description of sport is fun based and fun is also our communication style. Sport for finding oneself and expanding our limits. Not competitive, on constant searching for performance, but more collective and fuller of amusement (a connection with our childish self, full of certitudes and hopes).
We also target vegans and all persons interested in superfoods, nutraceutical (foodstuff such as a fortified food or dietary supplement that provides health benefits in addition to its basic nutritional value).
B is about empowering people to enjoy their journey on Earth. A total of 30% of our results will be invested in sustainable development projects in Africa.

The focus we want to give to the packaging is around the baobab magical power and how it’s going to help a trail runner to reach his "nirvana".
We believe customers will buy us if they identify themselves with our proposal (a vision of a bright future for all).
As an online brand we need to build a strong community and connect with our customers through their passions.
The concreate benefits of the product should be immediately clear (potassium etc) but the main message is on why you should used it, meaning what it will help you to achieve. Something like "may the baobab power be with you". :D

The ppt we share attached is a clue of what we have in mind (something a bit in Indian ink). Don't hesitate to come up with something different. The important thing is to keep this notion of drawing strength from the tree for our daily lives/passions.

Support Doypack® Papier Kraft (malenge.fr)/ Printed etiquette : 100mm x 140mm/ Doypack sizes :150g (500ml) : width 134,94mm x height 210mm & 250g (750ml) : 165mm x 220mm + 2x40mm