Since 1878 the Mast family has been cold macerating 56 secret herbs and spices and resting the product for more than a year in oak barrels to create the world's number 1 herbal liqueur and the UK's 2nd biggest spirit in the On-Trade.
The product is perfection and the brand is irreverent.
We are striving to bring the brand upmarket and away from messy nights and jager-bombs through our music program, providence, history and 56 herbs and spices that make up the drink. But we retain a sense of excitement and adventure, we work with djs and bands, graffiti and tattoo artists and the coolest bars, clubs and restaurants.
Description of the product target audience
People looking for a good time with a quality product.
Male and Female even split 20-35
Interested in music, going out, and having having a good time with their friends.
We take a large bar and stage to UK festivals every year staging some of the best up and coming bands, MCs and djs, the people coming to the Jager-Haus are our core audience, see attachment for some pics.
A box to give the bottle stand out on shelf this Christmas, it should have a footprint not much larger than an actual bottle, should be robust, quality and eye catching. We are looking for irreverent and exciting design that creates strong stand out amongst other spirits brand - Jagermeister is bold and exciting, appealing to younger consumers looking for something different for their party.
While the box will be in store at Christmas, the design shouldn't be Christmas themed