Visual style
Design inspiration
Colors to explore

Other color requirements
Company
Industry
Cosmetics & Beauty
Company name
Zesi Futures Ltd
Existing website
Product
Product name
Collagen Peptides
Description of the product
We're Zesi Nutrition. Our Bovine Collagen is Grade A , premium collagen powder. It's a clean (no nasties) , sustainable collagen with the added benefit of Hyaluronic acid for skin and Bioperine which makes it super absorbable. It has a number of benefits: stronger nails and hair, reduces wrinkles, improves recovery after exercise, eases joint pain and promotes gut health. We're a brand you can trust, one of our founders is a pharmacist, he know his stuff. We've sourced the planet to find the very best collagen available.
Description of the product target audience
Our target market is women and men from 25 - 100 years old! Typically more women are buying the product, they tend to be affluent women in their late 20's-50's looking for ways to slow the aging process.
Creative vision
Style attributes
Design needs
We need a label designed that's going to stand out from the competition and make the consumer want to choose our product. I'm attaching a powerpoint so you can see images of our competitors/competition.
We are a premium collagen and our label needs to convey this. Zesi is modern and friendly and a brand you can trust. We care about the consumer.
We'd like 'Zesi' our brand name to be prominent on the front 'Nutrition' can appear smaller - if it does at all (you decide). 'Collagen Peptides' is basically the product name, this too needs to be prominent.
Please imagine your design on a black or white bottle and that bottle being part of the design.
Please see word attachment for info that needs to go onto the label .
What to avoid
We really do not want to see a busy/cluttered design, nor do we want lots of colours. Obviously we cannot look like any of the products that appear on page 1 that I am attaching below. We don't like brown
Dimensions
Package dimensions
5x11 inches label to be wrapped around a bottle
FYI BOTTLE IS:
6.5IN HIGH (lid is 1in)
3.5 DEEP
11.5 CIRCUMFERENCE
I've included a picture of a competitor using the same size bottle and label - pls see power point presentation
Files
Stock images
Client is not sure if they want stock images used in this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.