99designs community contest: Help brand the New Orleans Pelicans!!

$714

Logo design contest

Custom package purchased for $714

(including 99designs fees)

by Garrett99

Contest started Fri, 14 Dec 2012 19:02:51 +0000

Last feedback Fri, 21 Dec 2012 04:18:19 +0000

99% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer TinBacicDesign® !

Contest title

Title

99designs community contest: Help brand the New Orleans Pelicans!!

Subtitle

Make Pelicans cool for a potential new NBA brand. Real prize, real fun!

Background information

Name to incorporate in the logo

99designs

Description of the organization and its target audience

The professional NBA basketball team in New Orleans may change their name from the New Orleans Hornets to the New Orleans Pelicans. We thought it would be fun to see what our community is able to come up with for this new potential NBA brand.

For more details, check the blog post here: 

http://99designs.com/designer-blog/

*Note: this contest is being run by 99designs for fun only! (but the prize is real)

Industry

Sport

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

Color preferences

UPDATE 12/15:

We heard the new colors could be red, navy and gold. So feel free to submit designs with this color palette although it is not mandatory as we'd love to see what other color schemes you come up with. 

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Sample logos

Other

Notes

*Note: this contest is being run by 99designs for fun only! (but the prize is real)

The NBA team, the New Orleans Hornets may be changing their name to the New Orleans Pelicans.

To learn more about the connection between the City of New Orleans and the Pelican, check out Rembert Browne's great piece on Grantland: http://www.grantland.com/blog/the-t

For this contest, anything goes, but we will be looking for a design that would compliment the other current NBA logos (Pictured above).

There are many direction that you can go. Some teams have an actual cartoon character (Celtics, Bulls, Hornets, Raptors), while others have a reference to their geographic location (Nuggets, Warriors, 76ers). Most are 'framed' in one way or another. 20 of the 30 logos also somehow include a basketball in the design. But you don't need to include a basketball.

While this contest is specifically for a logo, feel free to creatively show how it could be used on jerseys or even on a basketball court!

We will be providing plenty of written feedback throughout this contest. Please don't hesitate to ask any questions in the public section of the comments!

UPDATE 12/15:

We heard the new colors may be red, navy and gold. So feel free to submit designs with this color palette although it is not mandatory as we'd love to see what other color schemes you come up with. 

UPDATE TO THE BRIEF 12/17:

The images of the Pelican that were uploaded to the brief are general American Pelicans and what people generally think a pelican looks like. For the actual Louisiana State bird, the Brown Pelican, check out these images:

http://bit.ly/R2vaEJ

Attachments

Deliverables

Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs

Note:

  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files