Background information
Name to incorporate in the logo
SignalMash
Slogan to incorporate in the logo
Description of the organization and its target audience
SignalMash is a CPAAS (platform as a service) brand that offers messaging and voice communication services. We enable app developers to incorporate text messaging and voice into their applications.
Industry
Technology
References
Attachments
Other notes
Hi! SignalMash is a CPAAS (platform as a service) brand that offers messaging and voice communication services. We enable app developers to incorporate text messaging and voice into their applications.
We are thinking about a two-part logo — we want an icon component that would look good to the left of the lettering (“SignalMash” / “signalmash” portion), but could stand alone as an icon, and enough character in the lettering portion of the logo that it may stand alone without the icon component.
We want a logo that represents professionalism yet has a cool tech-y, San Francisco startup feel. Our brand is personable, cool, nerdy, techy.
One of our founders has a vision of multi-colored individual streams/ribbons coming together (Mash) to form a braided rope.
Signal = a stream of communication information
Mash = can be either the chaos that we are providing a solution for or can be to simplification of many forms of communication to a easily digestible conclusion
Signal+mash when together is meant to convey the easy combination of separate streams of communication into one easy to manage unified location
Twilio.com, Nexmo.com and Brightlink.com are a few of our competitors.
The things we don’t like are: No hipster looking logos. No metallic and/or 3D looking logos. No futuristic fonts. No gradients. See below for logos we are trying to stay away from.
One of our companies is IP Link Telecom and the website we are working on is here: http://iplinktelecom.com/iplink This will give you a feel for our vibe.
We welcome all ideas. Have fun designing the logo!
Sincerely,
The Team at SignalMash
STAND ALONE
Here is a sample logo on 99designs that has an icon which can be used as a stand alone logo, which is powerful for brand recognition. And the icon can easily be used as a favicon, button, etc.
https://99designs.com/logo-design/c…tor-858563
DON’T LIKE: No metallic looking font, no gradients, no italics, no hipster
NO - Don’t want anything 3D or metallic looking - https://99designs.com/logo-design/c…ess-635295
NO - too corporate looking like an old man’s club - https://99designs.com/logo-design/c…ts-1019507
NO- not professional nor cool - https://99designs.com/logo-design/c…ach-954242
NO - font isn’t nice, we don’t want gradient -
https://99designs.com/logo-design/c…any-984818
NO - doesn’t fit our tech feel, isn’t simple, is metallic - https://99designs.com/logo-design/c…any-987567
NO - font is in italics and isn’t trendy, too many colors for this style, not professional - https://99designs.com/logo-design/c…ogo-996653
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.