In the next few months, we are consolidating all of our separate domains into tripster.com, so we need for a fresh, new modern logo design. Ultimately, websites like http://www.reserveorlando.com and http://www.reservebranson.com will all be under a singular domain: tripster.com.
We are interested in two possible concepts: 1). a traditional logo mark to accompany a “tripster” typeface. 2). "tripster" as a typeface that incorporates a clever element embedded into the wordmark.
In both cases, something abstract would be best—an element that captures the spirit of “tripster,” which centers on travelers who are seeking fun and interesting things to do while saving money, using the website as a companion to their planning and booking needs through their whole journey.
The majority of our customers are women with families, but we must keep in mind that our destinations and customers can vary greatly overall. Some may be about beaches and palm trees while others are all about the big city or nature. And while the logo should appeal to travel consumers, we must also keep in mind our business-to-business relationships and not be overtly female-centric.
• No clipart travel elements—like map pins, compasses, beach umbrellas, hotel bed icons, suitcases, palm trees, cruise ships, and airplanes. Custom, abstract uses of these elements are not prohibited, however.
• Airplanes are not high on our list as we do not currently sell airline tickets.
• We are really feeling that the type should be all lower case. The capital "T" is a pretty masculine letter, where lowercase "t" is more approachable and fun. Attached are a few initial concepts of typefaces and marks, but this isn't necessarily the direction we're sold on. Just initial ideas.
• In both cases, the logo or the “element” should be able to stand on their own, without the typeface as an identifiable mark.