Responsive logos

Hero design for Digital Marketing Agency

From the brief: 'Croissant & Baguette is a boutique digital marketing agency for small to medium businesses. We specialise in • website design & development, • marketing strategy, • marketing automation, • branding. We're located in Sydney, Australia.'

Industry Instincts Logo Design

Logo Design for a publication series that showcases individuals with an eye for design – master artisans, artists & small design businesses. Gia, the client, envisioned an evergreen logo that’s genuine, cheeky, and worldly while remaining sophisticated and approachable. We explored a couple of directions depicting ruins of Ancient Greek columns but ended up going with a more out-of-the-box, perhaps even obscure concept. The icon features a detailed, chipped ancient statue of a female, with cracks that mimic stone. It’s accompanied by a ladder referring to the Brand’s tagline to strengthen the meaning and a levitating shadow to add depth. The hand-drawn, slightly uneven font was created to balance legibility and personability. The vintage color scheme dominated by a greenish-yellow and a reddish-brown adds to the design’s distinguishability and memorability while communicating luxury & heritage.

Funnel Hero Academy

Funnel Hero Academy is an online course that teaches people how to start a profitable career as a digital marketer (we show people how to make money online). The target market is men or women from the ages 18-40 looking to earn an income online.