Og logos

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Fun design for a liquor brand

This is a project for a liquor company focused on honoring OGs. I combed through ~700 or so typefaces to find very cool retro 'double-story' G's that typify that mid-century domestic pilsner and malt liquor look, edited it to make it sharp and modern where the loop meets the body. I paired with a classic 'old english' blackletter typeface for 'The Old', again for that mid-century aesthetic. I had an Aha! moment when I recognized the bracket hole in the G resembled a Can so I added that for more graphic design propositional density. I played with using a can tab as the 'ear' on the G but settled on a modifed droplet which plays upon the liquor itself and also 'pouring one out for the homies'.