:format(webp)/http://s3.amazonaws.com/projects-files/204/20429/2042975/f27cafd9-71c6-4eeb-bc84-34250cdf7049.jpg "A pair of premium whiskey labels featuring hand-drawn human-like bear (the chairman) characters, each styled to reflect the personality of the spirit. For the Straight Bourbon, a sociable and approachable drink, the Chairman appears in stylish yet casual attire, setting a warm and friendly tone. The bourbon label is framed with decorative elements of stylized corn, which surround the illustration and accent the central horizontal banner carrying the product name. For the American Whiskey Limited Edition, the same character is elevated with a tuxedo and top hat, signaling a more prestigious, refined release. This label incorporates decorative motifs of stylized wheat, reinforcing the character of the spirit. A mix of vintage-inspired illustration, rich textures, and bold typography ties the series together, creating a cohesive and memorable brand identity.")
:format(webp)/99designs-contests-attachments/84/84723/attachment_84723131 "Simple and luxury design for Wallenford coffee company.")
:format(webp)/http://s3.amazonaws.com/projects-files/204/20480/2048093/fe81baeb-d8a4-4896-99ef-888225184efd.jpg "This design blends modern elegance with a warm, traditional Austrian touch. A deep matte black background creates a premium look, complemented by refined gold typography that highlights the winery name and logo. “Glühwein” stands out in festive red script, adding seasonal character and visual appeal. Clean alignment, balanced typography, and subtle luxury accents give the label a sophisticated and inviting appearance suited for a premium winter product.
Dieses Etikettendesign verbindet moderne Eleganz mit einem warmen, traditionellen österreichischen Akzent. Ein tiefes, mattes Schwarz bildet die hochwertige Basis, ergänzt durch feine goldene Typografie für Weingutsname und Logo. „Glühwein“ hebt sich in festlicher roter Schreibschrift ab und verleiht dem Etikett saisonalen Charakter. Klare Ausrichtung, ausgewogene Typografie und subtile Premium-Details schaffen einen edlen, einladenden Look für ein hochwertiges Winterprodukt.")
:format(webp)/http://s3.amazonaws.com/projects-files/107/10790/1079073/44545b9a-5d87-4baf-9895-5a612f6577a7.jpg "Featured on World Brand Design:
https://worldbranddesign.com/ships-cat-playful-nautical-theme-design-for-set-of-rum-labels-by-premium-label-design/
Design of these entirely hand-drawn labels based on a playful nautical theme centered around anthropomorphic cats dressed as sailors. Each label features an intricately illustrated cat character, themed according to the specific rum variety. The artwork and typography evoke a vintage maritime aesthetic with a humorous twist. Additional details like an open port hole, blocks and ropes, watertight hatches together with the background of the label stylized for the old steam ship hull, give a feeling of sea adventures and seafaring.")
:format(webp)/http://s3.amazonaws.com/projects-files/81/8143/814334/fc43776f-7d14-4313-aeba-f0a9e7692565.jpg "This just a funny label for Aged Rum.
I used hand-drawn image of the cat in navy cap and shirt looking into binoculars from open port hole.
Background of the label stylized for the old steam ship hull, with plenty of seams and rivets.
Looks like this story to be continued because client is asking for modification of this label for another type of rum :))).")
:format(webp)/http://s3.amazonaws.com/projects-files/81/8143/814334/1b2d4208-1d27-460e-bcf8-7d0adfa8684f.jpg "White Rum label modifiction based on Aged Rum label.
This is the 2nd label for Ship's Cat Rum. I used hand-drawn image of the cat - captain.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629475/73edc69d-47c4-4a08-b72d-871589c6edc8.jpg "Bricco Lagotto wines have finally bottled!")
:format(webp)/http://s3.amazonaws.com/projects-files/54/5487/548714/1322308f-9c2e-4e80-a6c8-8ed5cb281f03.gif "This design is based on my paper label for same client Old Tavern Farm Winery for the rose wine, Farm Fresh. So I used similar to Farm Fresh label flowers plus added a few more colors like a yellow, maybe some green flower leaves to get a touch of green on the can. Client asked for the label to be fun, vibrant, flowery and have people feel like their drinking rosé wine, not a can of beer.")
:format(webp)/http://s3.amazonaws.com/projects-files/81/8143/814334/a7374376-9ae6-4c67-8caa-d1b103d308a8.jpg "3rd Rum label Navy Strength based on Aged Rum label design.
Hand-drawn cat image is modified to the strongman lifting anchors. Light grey background.")
:format(webp)/http://s3.amazonaws.com/projects-files/106/10639/1063908/224a4d03-2a71-40cd-bd16-0765518940af.jpg "This design not only had been materialized in way of printed on can but also was recently nominated for Best Packaging Design by @99designs for the #99awards! https://99des.co/99awards22
Chairman (funny bear from Boardroom Spirits logo) enjoying summer! Take a part!")
:format(webp)/http://s3.amazonaws.com/projects-files/71/7130/713018/042c6bb4-c689-481f-bfe7-b466e6591a95.gif "This is a continuation of my work with Old Tavern Farm Winery. Basis previous Chardonnay paper label, using same name/fonts and image I did this design for 12oz canned wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629480/48e3017b-fec7-49ac-b1d1-556366b0dada.jpg "The client liked to have this specific a breed of dog that seeks truffles in action.")
:format(webp)/http://s3.amazonaws.com/projects-files/41/4147/414785/3d120082-9475-49d6-baf2-2ebcbae72202.jpg "This is my non-professional photo of printed label on the bottle provided by the client, together with the wine ;)) inside.
All my hand-drawn, colorful flowers are liqueur coated, slightly embossed and shining on the light. I was trying to show it, not sure if succeeded.")
:format(webp)/http://s3.amazonaws.com/projects-files/65/6542/654273/5c0c3cb2-1bfe-4bcf-9788-5a1a0257756a.jpg "Idea was to draw 'super-fish', i.e. just an ordinary fish but well equipped and armed with shark's fin. Classic and a bit funny.")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11381/1138162/26abbe88-174f-4cd9-95f6-1d93b3513d37.jpg "Camper's Stout label ... feel an atmosphere of wandering, adventure and quiet evenings around a forest fire with the smell of smoke. ... sitting in your urban apartment ;)")
:format(webp)/http://s3.amazonaws.com/projects-files/115/11531/1153113/9f4d0348-2191-4cae-86bc-a7d19a5f340d.jpg "Hand-drawn label design for Vodka & Soda.
The main character is The Chairman, Roller Skating, in 1980s style down with short shorts, wearing a Walkman and aviator glasses.")
:format(webp)/http://s3.amazonaws.com/projects-files/63/6345/634522/e55c6710-552e-498e-b7d8-b856e5effc29.jpg "Salvatore Lilli was a holy man from Abruzzo area. He lived from 1853 to 1895. Clients liked him to be drawn in a typical regional costume of that time. In the background I put my pencil sketch of Montepulicano view.")
:format(webp)/http://s3.amazonaws.com/projects-files/147/14717/1471724/1ad871e1-a23c-4fd5-b25a-ed243dff60a7.jpg "Client wanted to update the peach label to have the Chairman jumping into the water in a different pose to help differentiate. Similar to the concept of Vodka & Sodas. Jumping in doing a cannon-ball.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629480/f4bb9e2b-df68-496d-b5a8-d72c4490c73c.jpg "Bricco Lagotto wines have finally bottled!")
:format(webp)/http://s3.amazonaws.com/projects-files/91/9120/912032/999fc425-2d0d-42cf-9d3f-953db51a5038.gif "Moscow Mule can design. Client wanted it to be funny and eye-catching.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6448/644826/ffa6999c-4eef-4a75-b3e3-112098b2ea70.jpg "ACQUAPAZZA wine box design based on wine label design")
:format(webp)/http://s3.amazonaws.com/projects-files/112/11201/1120154/23ba52b6-a445-438a-8fa3-a32f4ea2ca6f.jpg "Vodka & Soda line, Grapefruit Citrus.
Client wanted the Chairman to be on Standup paddleboard. Label should have tropical ocean vibe.")
:format(webp)/http://s3.amazonaws.com/projects-files/202/20243/2024365/8c199cf3-7a18-418a-94b9-5163350045ea.jpg "The label designs for TWINE Spiced and TWINE Silver reflect this dual character.
TWINE Spiced uses warm bronze and copper tones with a subtle textured pattern, echoing the rich flavor and warmth of spiced rum.
TWINE Silver contrasts with cool silver and deep navy hues, symbolizing clarity, purity, and the smooth finish of white rum.
Both labels feature precise typography, metallic accents, and clean layouts that emphasize premium quality and consistency across the product line. The cohesive design system creates a strong shelf presence while maintaining an elegant, modern aesthetic.")
:format(webp)/99designs-contests-attachments/113/113775/attachment_113775746 "An abstract artwork symbolizing icicles or crashed ice was designed by me especially for this project.
There is one more modification for the red wine, which we did by 1-to-1 project.")
:format(webp)/http://s3.amazonaws.com/projects-files/90/9091/909143/61974748-ff77-4864-b800-dd46d456ea31.gif "Can design based on GIN label with additional hand-drawn elements (botanicals).")
:format(webp)/http://s3.amazonaws.com/projects-files/108/10804/1080480/ddcce88e-f315-4b6b-abc8-a2b564fbe633.jpg "Custom wine label design. The name of wine brand is \"Pelican Cellars\". Client wanted to have a flying pelican on the label.
Hand-drawn pelican image became main part of design concept.")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14449/1444954/3274f4f1-adf9-41f9-9487-a8a636bbf098.jpg "Irvine's Chef's Lemonade, Canned Cocktail label. The Lemonade would be Gin with Natural Flavors.
Label design with hand-drawn illustrations.")
:format(webp)/http://s3.amazonaws.com/projects-files/171/17126/1712669/eadd065e-a097-4400-b32e-46b84d824fef.jpg "Illustration in manga style.
Orange Wine is a bit heretic, a wine elaborated from white grapes but using techniques as it was red wine. That was a key for idea for a kind of 'heretic' looking label, i.e. nice looking woman with something devilish / vampire in her look. But drawing should still stay far from being frightening or representing something unpleasant. Some comics' elements used for brand name and text. Orange headphones was a client's requirement.")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11381/1138162/cc36af25-f445-4df1-a7ea-31375d140c86.jpg "Continuation of Camper's Stout canned drinks. Now with elements of fishing and sunset.")
:format(webp)/http://s3.amazonaws.com/projects-files/114/11488/1148862/dd734f62-aa5d-4c45-b086-b9f6a8876a0a.jpg "Vodka & Soda, Cranberry Lime
Client wanted The Chairman should be power walking in a park.")
:format(webp)/http://s3.amazonaws.com/projects-files/92/9231/923139/71d83bf4-5495-4f5e-b892-8b801a63fd86.jpg "This series features hand-drawn labels for a line of artisanal, premium fruit and herb vinegars for German market. The aesthetic is rustic and authentic, with each label meticulously hand-lettered in a classic German script. I tried to achieve an inner charm by simple vivid illustrations on the black background and occasional handwritten notes, which suggest small-batch production and a deep connection to traditional craftsmanship. The overall presentation attempts to communicate quality, natural ingredients, and a personal, artisanal touch.")
:format(webp)/99designs-contests-attachments/98/98545/attachment_98545448 "Drive
Pre Workout")
:format(webp)/http://s3.amazonaws.com/projects-files/146/14677/1467791/8136c328-149c-4220-b136-34c529842178.jpg "Idea of the label originated from it's name: Viñedos del Espantapájaros (Scarecrow vineyards). At the first it was 'a normal' scarecrow standing vertically only a bit funny. Then we go further and make it sitting and playing with the birds instead of scary them away.
Artwork is my own, hand-drawn. Braille effect used for the brand and gold foil for vintage/DOP.")
:format(webp)/http://s3.amazonaws.com/projects-files/94/9431/943141/d9114ee8-03c6-40fd-a98f-8f519cc1aaaa.jpg)
:format(webp)/http://s3.amazonaws.com/projects-files/113/11381/1138162/0f69ef2c-981d-43af-8357-6971357b8978.jpg "Continuation of Camper's Stout canned drinks. Now with elements of traveling.")
:format(webp)/http://s3.amazonaws.com/projects-files/141/14106/1410636/6855a4e5-6b76-4e79-827d-af9f67398ee1.jpg "Circus-themed Pumpkin ale \"Pumpkin Palooza\". The idea is a circus tent at night with a moon and stars in the background and a dark navy sky.
The tent itself is vibrant and bright, with white and orange striping. A glowing circus sign with the words \"Pumpkin Palooza\" is the center piece with lots of lightbulbs around it.
The overall feel is warm, vibrant, and a little bit funky.")
:format(webp)/http://s3.amazonaws.com/projects-files/194/19442/1944226/7f3292c3-9f8b-4807-b1b2-da9c80e9b78c.jpg "A friendly cartoon bear wearing a striped orange shirt and jeans, mid-action in a bowling alley setting. The background shows a retro-style bar or lounge area with hanging lamps, a bar with bottles, and what looks like a bowling lane floor. A bowling ball in shape of an orange reinforce the flavor and theme. Warm oranges, yellows, purples, and greens create a vibrant, fun atmosphere with nostalgic flair.
This label blends bold typography, vivid color, and whimsical illustration to appeal to a youthful, fun-loving audience. The combination of fruit flavor, and a playful bowling theme creates a casual, social vibe — perfect for parties or laid-back gatherings.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8801/880125/61d611e9-5c93-4d9b-b68e-adf7a6f9c436.jpg "Client asked for line-art drawing of woman's face as the main part of the label.
Otherwise label has a minimalistic design. Gold emboss on black matte paper.")
:format(webp)/99designs-contests-attachments/150/150919/attachment_150919140 "Minimalist & modern label design for upcoming line of premium supplements from Cellix.")
:format(webp)/http://s3.amazonaws.com/projects-files/107/10722/1072224/a18edf6f-2769-45a9-b66e-c84ec0d6717e.jpg "There is a label for a series of Vodka Iced Teas that client will be releasing. All images are hand-drawn.
The flavors are:
• Original (Lemon)
• Peach
• Raspberry
• Mint
• Half/Half (lemonade, tea)
Hard teas are popular in client's area and it’s a warm-weather/beach/lake vibe type of drink.")
:format(webp)/http://s3.amazonaws.com/projects-files/127/12780/1278062/ff8d5346-dc0c-4535-b64f-1f186f2721d8.png "This is another variation of apple cider label design.")
:format(webp)/http://s3.amazonaws.com/projects-files/136/13602/1360247/3d1bfe45-3934-42df-8d18-8e9a16b18fb2.jpg "New design for Boardroom Vodka labels: Vanilla, Ginger, Cranberry, and Citrus, with hand-drawn illustrations")
:format(webp)/99designs-contests-attachments/116/116243/attachment_116243211 "Ginger Devil Premium Japanese Beer")
:format(webp)/http://s3.amazonaws.com/projects-files/68/6841/684128/3afb3b9c-293e-40c7-a488-31a999fbcf8a.jpg "Label design for premium prosecco wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/117/11768/1176891/d384ecea-01b6-4a7f-80f2-e492cc5cfb3f.jpg "This is a slight modification of previous label. Client asked to give it some spring airs and colors.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6434/643447/103f397b-04bb-48f4-9502-9333f2ab07c4.jpg "Wine box design")
:format(webp)/http://s3.amazonaws.com/projects-files/186/18624/1862401/105246fb-3dbf-4658-b349-d86e77cafeaa.jpg "This a vibrant and elegant design of canned wine drink was created for a rosé wine called \"Farm Fresh Rosé\" produced by Old Tavern Farm Winery, located in Saratoga Springs. Bright and colorful, evoking a fresh, floral, and summery feel. The floral pattern wraps completely around the can , providing a unified and immersive presentation. Elegant, feminine, and seasonal. Appeals to customers looking for a refreshing, visually appealing, and locally crafted wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/65/6504/650470/b2e2d341-9ac7-4a33-a358-0b21a6c7781d.jpg "Set of labels for FRANCOBOLLO wines")
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