:format(webp)/99designs-contests-attachments/138/138827/attachment_138827838 "Multi-colored Radical design. Abstract pattern over gloss black. Metallic gold as accent color.")
:format(webp)/http://s3.amazonaws.com/projects-files/74/7436/743696/e0bad51a-5ba4-49e0-8c38-60290c2bd303.png "Alexa’s Green Cleaning Service was founded by two sisters who believe that maintaining a clean home or office shouldn't cost your health or the health of the people and pets in your life. Their eco-friendly full service options are safe and effective for homes, schools, or offices. We worked with Maria to create their branding and launch their new, sales-driven Squarespace website. We built the Alexa’s brand around the idea of soothing, spa-like colors that fit in with their East Coast locale. We anchored the brand with a dark gray font color, and built a series of logos, icons, and stock photos around the idea of a refreshing, calm experience. The website copy was crafted by Victoria, StoryBrand expert, of Boxcar Writing Labs. Combined with our action-driven design, Victoria’s copy packs the perfect strategic punch in leading Alexa’s visitors to request a quote with minimal clickthroughs. We finished the site with some beautiful stock imagery from Jana Bishop and Social Squares.")
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