:format(webp)/http://s3.amazonaws.com/projects-files/72/7226/722683/d00ca97b-0a5c-4251-a5d3-e3f8a045bde9.jpg "This is the first book of the Guitar Improv Series, a comprehensive guide to jazz improvisation.
The author and jazz musician, Richie Zellon, wanted an illustration that could represent the flow of his music, as well as a vintage style similar to the jazz covers of the early/mid 20th century.
Since the majority of those covers followed Cubism, I created an illustration with similar traces of that specific art movement. As I’m not a painter it was a big challenge, but also a great opportunity to study more in detail all the aspects of Cubism and Abstract Art and the paintings of specific artists.
The illustration has a visible influence in the work of Kandinsky, because of the flow and unpredictability of his traces, just like the jazz improvisations. Another detail requested by the author was to include in some way his hat, which easily identifies him in all his performances.")
:format(webp)/99designs-contests-attachments/64/64006/attachment_64006368)
:format(webp)/http://s3.amazonaws.com/projects-files/74/7400/740068/9a45129c-4278-431c-9912-6b634f10f4e8.jpg "This was a whole package project, made to produce all the elements of a non-fiction book: illustrations, cover design and book interior (typesetting).
“Compulsão”, translated from Portuguese as “Compulsion”, is a book that studies the consumer behavior, as well as advises how to buy in a more conscious way.
Although this is a serious book with a lot of information about the subject, it is also fun. Therefore, the author requested a cartoon style for the illustrations, with vibrant colors, which could transmit that informal and inviting look. These images represent the two main areas within the theme: the compulsion to buy and the compulsion to eat/drink.
As the color Red is mentioned several times in the book, related to the subject studied, it became the obvious choice for the book cover. It also helped to achieve the joyful result that was requested, as well as to catch the attention of the potential readers.")
:format(webp)/http://s3.amazonaws.com/projects-files/104/10471/1047102/52c2de35-a873-42c8-9c8d-5841b2257e6e.jpg "“Let’s Fly Away” is the first book of the “Adventures of Thomas Leaf Monkey” and his group of friends. In this story the group is very bored in the rainforest, when they realize that they can use their imagination to go anywhere they like.
In this book, Katrina Maxwell leads children (ages 3-8) to use their imagination and yoga moves to travel to a new place and have some fun. The author is a Speech-Language Pathologist & Children's Yoga Instructor with a passion for education and travel.
All the illustrations were created by another artist, that made a fantastic job giving life to each character. I was extremely careful to keep the book layout/typesetting and the cover design completely faithful to that initial work.
The simplicity of the book cover design was also meant to make those characters stand out, as well as to introduce the author, her brand and her work to all the potential readers.")
:format(webp)/http://s3.amazonaws.com/projects-files/104/10493/1049357/7f548057-9938-4507-9976-aade63bf0916.jpg "Know Yourself is an award-winning company providing educational toys, kits, and literature for young children. The Adventure Series: 12 Systems of the Body Workbooks introduces each system of the human body and teaches children about themselves from the inside out.
Each Workbook includes learning pages, activities, games, recipes and also a comic book, whose story is set in a different country and at a different time, with the same group of characters. This Adventure 4 is set in Ancient Assyria and is about the Renal System.
The main work of this project was the interior layout and typesetting, following a consistent graphic line that I had initially designed for the entire series.
As some parts were based on a previous workbook, there were already some illustrations. However, I had to create all the others in order to refresh the design and to include the new activities in this book.")
:format(webp)/http://s3.amazonaws.com/projects-files/96/9683/968399/3af89309-8dca-4772-90fc-a319439bf6cd.jpg "Know Yourself is an award-winning company providing educational toys, kits, and literature for young children. The Adventure Series: 12 Systems of the Body Workbooks introduces each system of the human body and teaches children about themselves from the inside out.
Each Workbook includes learning pages, activities, games, recipes and also a comic book, whose story is set in a different country and at a different time, with the same group of characters. This Adventure 1 is set in Ancient Greece and is about the Five Senses.
The main work of this project was the interior layout and typesetting, following a consistent graphic line that I had initially designed for the entire series.
As some parts were based on a previous workbook, there were already some illustrations. However, I had to create all the others in order to refresh the design and to include the new activities in this book.")
:format(webp)/http://s3.amazonaws.com/projects-files/104/10471/1047102/f5f8087e-723e-442e-94a6-f49f439756c7.jpg "“Stoked and Fullhearted” is the second book in the series. In this new story, Thomas is being silly doing yoga moves as he surfs and his friends watch.
Katrina Maxwell wrote this book for younger children (ages 0-5) but always keeping the same yoga theme. The author is a Speech-Language Pathologist & Children's Yoga Instructor with a passion for education and travel.
The illustrations, created by another artist, also had this specific audience in mind. Therefore, the original characters have a more youthful appearance in this book.
In the typesetting project, I specifically chose different placements for the texts in order to keep the children’s attention, as well as to make the book more fun to read.
On the book cover I extended the wave to the back, to give it a leading role throughout the design. It also helped to distribute all the information that needed to be displayed, as well as to keep the entire exterior of the book completely balanced.")
:format(webp)/http://s3.amazonaws.com/projects-files/104/10471/1047102/7150bb6c-4943-4dd6-9ff4-fe9bc4c4170f.jpg "Following the “Let’s Fly Away” story that I had previously worked on, this is an activities book that uses the same characters. It includes several challenges for children within the same theme as the story.
As this is the first activities book that the author wants to release, the first part of the project was to create a graphic line that could continue in future publications, keeping the entire series with a consistent image.
The author had already consigned all the illustrations to another artist, which were delivered isolated. This gave me complete freedom to create the interior book layout and add all the necessary details.
The same happened for the book cover, where, in addition to displaying the author’s brand, I wanted to make it perfectly clear that this was also a coloring book, as all the internal illustrations were created as line art only.
This makes this publication not only educational but also fun.")
:format(webp)/http://s3.amazonaws.com/projects-files/102/10271/1027108/4884f377-c872-4399-858d-de23d1722614.jpg "Know Yourself is an award-winning company providing educational toys, kits, and literature for young children. The Adventure Series: 12 Systems of the Body Workbooks introduces each system of the human body and teaches children about themselves from the inside out.
Each Workbook includes learning pages, activities, games, recipes and also a comic book, whose story is set in a different country and at a different time, with the same group of characters. Adventure 3 is set in Ancient China and is about the Circulatory System.
The main work of this project was the interior layout and typesetting, following a consistent graphic line that I had initially designed for the entire series.
As some parts were based on a previous workbook, there were already some illustrations. However, I had to create all the others in order to refresh the design and to include the new activities in this book.")
:format(webp)/http://s3.amazonaws.com/projects-files/99/9993/999372/5895d59c-874f-4110-9656-7049c9c635b4.jpg "Know Yourself is an award-winning company providing educational toys, kits, and literature for young children. The Adventure Series: 12 Systems of the Body Workbooks introduces each system of the human body and teaches children about themselves from the inside out.
Each Workbook includes learning pages, activities, games, recipes and also a comic book, whose story is set in a different country and at a different time, with the same group of characters. This Adventure 2 is set in Russia (1922) and is about the Skeletal System.
The main work of this project was the interior layout and typesetting, following a consistent graphic line that I had initially designed for the entire series.
As some parts were based on a previous workbook, there were already some illustrations. However, I had to create all the others in order to refresh the design and to include the new activities in this book.")
:format(webp)/http://s3.amazonaws.com/projects-files/106/10654/1065455/829807e0-fd43-49c7-a93c-fdfd7989e394.jpg "Know Yourself is an award-winning company providing educational toys, kits, and literature for young children. The Adventure Series: 12 Systems of the Body Workbooks introduces each system of the human body and teaches children about themselves from the inside out.
Each Workbook includes learning pages, activities, games, recipes and also a comic book, whose story is set in a different country and at a different time, with the same group of characters. Adventure 5 is set in Ancient Japan and is about the Digestive System.
The main work of this project was the interior layout and typesetting, following a consistent graphic line that I had initially designed for the entire series.
As some parts were based on a previous workbook, there were already some illustrations. However, I had to create all the others in order to refresh the design and to include the new activities in this book.")
:format(webp)/http://s3.amazonaws.com/projects-files/135/13558/1355806/dc05b83f-f736-421f-bae4-d22a6c617bb9.jpg "This book, “On Your Mark, Get Set, INVEST! A Kid’s Guide to Saving Money, Spending Wisely, and Investing in the Stock Market” is targeted towards kids (ages 8-12) and their parents. It can be classified as a sort of mix between a nonfiction self-help and an educational book for children.
The challenge was to illustrate financial concepts, designing a fun interior layout to keep kids engaged and focused on the subjects presented.
In addition to various financial themes and advices, the book incorporates worksheets, chapter summaries and the story of the “Thrifty Tortoise vs Ritzy Rabbit” race. These two funny characters and scenes were created by the talented Adrian Doan Kim, who also designed the book cover. I did all the other illustrations while creating the internal layout, to better balance all the elements and achieve a consistent look throughout the book.
The entire project was very engaging and fun to work with, helped by the excellent communication with the author.")
:format(webp)/http://s3.amazonaws.com/projects-files/119/11995/1199598/96c5f3e5-1c39-43a2-bf70-68a038900e73.jpg "This project was made to create all the elements of the first title in the “Is it true?” book series: cover design, layout/typesetting and all illustrations.
The series is designed to help children going through hard life experiences, by teaching them how to take ownership over their thoughts and feelings.
After some sketches and ideas about each character’s appearance, their personality was found. I gave them a cute and friendly look, but without the lines of a very childish drawing, mainly due to the large age range of the readers.
Although all illustrations were created digitally, I used textures that relate them to the “traditional drawings” made on paper. Some simulate watercolors, others look more like colored pencils. This lends a certain innocence to the images, which help to lighten the story’s theme: Divorce.
I avoided dark tones for the same reason. Keeping the colors vibrant, but not too strong, also made the text stand out to better convey such important messages.")
:format(webp)/http://s3.amazonaws.com/projects-files/143/14384/1438465/966cf865-04a4-4196-b900-94deffeae159.jpg "This book explores how the healing messages of the Passover Seder, which retells the story of the Exodus, are relevant to our lives today. It is grounded on a Jewish ritual, but its messages are universal. The book, written from a feminine perspective, focuses on women's marginalization in a patriarchal society and their long journey towards liberation, to become equal participants in the Seder and Jewish life in traditional Judaism.
Work began on the book cover design, for which the author had a definite idea and aesthetic: a colorful but serene desert landscape, with a subtle image of ancient Israelites/Hebrews walking on the horizon. The main detail that should stand out was a simple branch with flowers, to represent women's inclusion, growth, and blossoming.
The second part of the project was dedicated to the interior book layout and typesetting. I followed the same original cover ideas to maintain consistency throughout the book, including the simple and peaceful style.")
:format(webp)/http://s3.amazonaws.com/projects-files/154/15497/1549705/154e5930-5b5e-4be9-adea-2d16f1580543.jpg "The project included working on all the book’s graphic elements: cover design, book layout/typesetting and all illustrations.
This children's story takes place on a day in the life of Moby, whose character was based on the author's Mastiff dog. As this breed is so much larger than other dogs, kids who struggle with feeling different can relate to the story.
The first part of the project was to develop the main characters, based on photos of real dogs provided by the client. To attract the attention of young readers, the request was to create vibrant illustrations with a fun and whimsical vibe, with bright colors in the background to highlight the characters.
The project followed a traditional workflow, from initial sketches on paper, to the refinement of the lines in Adobe Illustrator. The next step was entirely done in Photoshop, adding colors, background scenes and all light/shadow effects. Typesetting and book cover design were the last phases of this exciting work.")
:format(webp)/99designs-contests-attachments/58/58485/attachment_58485418 "The client requested the file in Indesign. This was the main difficulty. because not much use Adobe Indesign, but the final work was amazing. I got a good result with typography")
:format(webp)/99designs-contests-attachments/102/102698/attachment_102698150 "InDesign Proposal Template for Innovative Commercial Real Estate Firm")
:format(webp)/http://s3.amazonaws.com/projects-files/179/17979/1797979/d67ccc95-9daf-4deb-a122-3a0a93c38163.jpg "“Trading Tales” is the third book in the “Adventures of Thomas Leaf Monkey” and his group of friends. The story celebrates the importance of self-esteem, self-love, and self-acceptance.
Through engaging illustrations (created by another artist) and Katrina Maxwell‘s charming narrative, young readers learn the value of liking themselves just the way they are. This book encourages positive thinking, emotional growth, and a strong inner confidence.
When working on the book layout/typesetting, my main objective was to make the text perfectly visible, but without interfering with the structure of the illustrations and the rhythm they give to the story. Placing some short sentences outside of the text areas helped reinforce a few dialogues.
I also decided to keep the book cover design very simple, directing the readers’ eyes to the main image, which represents the beginning and focal point of the story.")
:format(webp)/http://s3.amazonaws.com/projects-files/159/15940/1594015/1b7b27d6-b2f6-4a02-9301-1a5019f759cb.jpg "This project consisted of creating a complete digital booklet (cover and inner pages) with the potential to be printed in the future. Therefore, the cover was designed taking this requirement into account, making it possible to have a paperback version when needed.
As the booklet is an addition to an existing book series, the design concept followed the same clock theme to represent “Time”. With meditation and inner reflection being the main purposes, I thought it made sense to display a clock where we could see the inner mechanism. It's like looking inside each person and seeing what they’ve improved by dedicating their time to these daily devotions.
The sun rising over the horizon represents each new day, as well as a new opportunity to deepen the knowledge of the Bible, no matter how busy life is. This is also the reason why I kept a very calm and peaceful look throughout the book. It invites to pause for a few minutes and helps to get into a meditative state of mind.")
:format(webp)/http://s3.amazonaws.com/projects-files/179/17979/1797979/d9b5cab1-2029-4630-9ded-6d9cfa2c3259.jpg "The fourth book in the “Adventures of Thomas Leaf Monkey” is aimed at younger ages (3-8). This rhyming children's story follows the adventures of Thomas, who learns the importance of self-esteem, self-love, and self-acceptance.
Through playful rhymes and enchanting illustrations (created by another artist), young readers join Thomas on his journey of embracing and liking himself just the way he is. The book promotes positive thinking, emotional growth, and a strong sense of inner confidence in a fun and engaging way.
In the book layout, the text was placed in different areas, in order to keep the children’s attention.
The “PUFF POOF” graphic, followed by the word “Done!”, was initially designed by the illustrator for a specific page. I decided to repeat it at the end of each action in the story, reinforcing it and creating a cyclical rhythm.
I also kept the book cover design very simple, to focus on the main character and his doubts that led to the story.")
:format(webp)/99designs-contests-attachments/76/76313/attachment_76313524 "2017 Retail Tech Spending")
:format(webp)/99designs-contests-attachments/78/78007/attachment_78007552 "Tasked with making a creative and fun menu emphasizing the build your own feature. Hand drawn boxes, lettering and graphics bring lots of fun to the table.")
:format(webp)/99designs-contests-attachments/74/74008/attachment_74008207 "Multi Channel to Any Channel")
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:format(webp)/99designs-contests-attachments/75/75236/attachment_75236243 "Client wanted a menu without images only the logo allowed. Researching this yet -to-open restaurant was a bit hard, but Facebook came through! Between seeing the few images there and the logo, I opted for clean, with minimal colors on a chalkboard background. The use of color draws the eye to the special menu items. Boxes and rules help to define the space.")
:format(webp)/http://s3.amazonaws.com/projects-files/15/1564/156423/57bf44e2-d310-4419-872b-04caf8ad4b2d.jpg "Client asked for a retro style menu with plenty of illustrations for a casual eatery. Keeping the colors to just red and black gave it even more of a retro feel. This was a fun 1-1 project, as I had creative license from start to finish!")
:format(webp)/http://s3.amazonaws.com/projects-files/71/7118/711808/b252b63e-d151-47cc-980f-130762e3ebd7.jpg "Cancer Sucks! This spa training book is designed to be soft for a hard subject.")
:format(webp)/99designs-contests-attachments/85/85540/attachment_85540224 "After working with the Contest Holder to find an appropriate stock image for the cover, I stumbled upon this image on the clinic's Facebook page. It turned out to be the perfect image for the project's demographic, and added a beautiful touch of authenticity to the brand message.")
:format(webp)/http://s3.amazonaws.com/projects-files/60/6023/602362/75f352e6-2d2c-4612-ae91-8c414b7705b3.jpg "Placemat style menu for a trendy taproom & restaurant in Livermore, California. Uppercase menu items and lower case descriptions give it good contrast.")
:format(webp)/99designs-contests-attachments/95/95926/attachment_95926551 "Single sided table menu with fun doodles and food illustrations combined with the pub's food photos. This menu was a finalist and is available with your branding, photos and colors at a discounted rate. Drop me a note and we'll discuss!")
:format(webp)/99designs-contests-attachments/85/85517/attachment_85517740 "The Contest Holder was rightly passionate about this project as an opportunity to present the art of printing in a very unique way. His concept is built on a vinyl LP metaphor that suggests quality print materials have the capacity to cut through the clutter of digital communication in an authentic, tangible way, just as vintage vinyl does for music lovers.
It was a very enjoyable challenge to bring his concept to life, and all-up a rewarding collaboration!
NB This concept was substantially perfected and refined, including the swapping-out of English text with Dutch copy for a Belgian readership.")
:format(webp)/99designs-contests-attachments/103/103817/attachment_103817706 "Quirky, cozy and relaxing cafe serving breakfast and lunch required a digital and print menu overhaul. Doodles just seemed to be the way to go on this one. During handover the tri-fold for print and the digital were tweaked adding missing prices and replacing placeholders. The finished product is even better!")
:format(webp)/http://s3.amazonaws.com/projects-files/66/6640/664005/31a8ce94-b952-40f6-b04d-1f650c931c83.jpg "Hip menu design for a trendy Instanbul restaurant. Food menus were done in both English and Turkish. Alcohol menu in English only.")
:format(webp)/http://s3.amazonaws.com/projects-files/36/3690/369037/db496a15-598a-41bd-8e8b-4ddd26b417ae.jpg "What to do with a huge 16 page menu so the guests are not overwhelmed with choices? Tab it! This tabbed menu makes finding the right meal easy. The square 12\" x 12\" format reflects the creativity of the fusion sushi that Yama San's serves.")
:format(webp)/99designs-contests-attachments/86/86375/attachment_86375753 "A set of bold, on-brand still images and animated gifs for a Sydney plumbing firm.")
:format(webp)/http://s3.amazonaws.com/projects-files/44/4498/449840/ceab1984-9069-4956-a61c-cfa470ac8270.jpg "This wonderful children's' book focuses on forgiveness and love of family. Beautiful and artfully crafted illustrations by Veerle Vermillion, a 99Designs designer (search for her!) brought the book to life. My layout and typesetting abilities make for a great reading experience, with large type sizes and easy on the eye font choices. Colored questions give the reader time to pause and reflect. Designed for both print and ebook, available on Amazon.")
:format(webp)/99designs-contests-attachments/71/71032/attachment_71032900 "Pho79 menu redesign. Chalkboard style with a slightly minimalist approach, but still employing photos in a more traditional way. Well organized sections make this very large menu easy to navigate.")
:format(webp)/99designs-contests-attachments/91/91137/attachment_91137487 "New restaurant opening in Lisbon required a fun design to to prove that plants can taste good. Based on client feedback I chose the chalkboard background and hand drawn banner elements. Moving into 2018 with the maximilist trend.
Although highly rated, this was not a winning entry and can be purchased with brand modification. Just send PM me to discuss!")
:format(webp)/99designs-contests-attachments/84/84936/attachment_84936262 "This project was originally slated as a simple bifold brochure, but I thought this would be a missed opportunity to tell a stronger story of self-empowerment using the impactful, authentic imagery supplied by the Contest Holder.
My 6pp trifold concept starts with an simple stock image of an ominous looking situation suggesting victimhood, but leads into a flipside narrative, where both males and females experience empowerment and self-reliance through the Krav Maga system of training.
Icons were incorporated to help quick understanding of the program benefits, and a masculine colour scheme was offset with gritty gender-inclusive images to appeal to a broader demographic.")
:format(webp)/99designs-contests-attachments/131/131065/attachment_131065177 "Tectum Roofing Booklet Brochure")
:format(webp)/99designs-contests-attachments/86/86374/attachment_86374466 "For this impactful flyer, I worked with the brief and client website to research and identify benefits, contribute copywriting, and arrange the information in a refreshing, clean, hierarchical format. The result is an inviting flyer that appeals to both the firm's commercial and domestic prospects.")
:format(webp)/99designs-contests-attachments/98/98541/attachment_98541720 "Playing on the brand colors and logo's doodle lines brought the brand together on their menu. 3 line outdents on the highlighted menu items bring the diner's attention without overpowering the menu. Extra large category headers and whimsical illustrations immediately give the impression that this is a unique dinning experience.
I did win the contest, however I liked this entry better than the winning entry.")
:format(webp)/http://s3.amazonaws.com/projects-files/50/5066/506651/eb926f12-0760-418a-be92-96129aae47b0.jpg "High in the mountains of Colorado, Electric Mountain Lodge is a rustic ski and snowmobile lodge with an upscale restaurant for its guests and locals. The mountains in the background reflect their logo and branding, the buck is inspired by the big bronze buck in the front of the lodge. The rest just fell into place for the rustic look.")
:format(webp)/99designs-contests-attachments/104/104893/attachment_104893783 "Fun, playful but professional and informative
This booklet is targetted to members and prospective members of my gym to visual the journey of starting personal training. This will resonate with females mostly - especially those who like journalling and goal setting.
The target audience values health, fitness, their body and being organised.")
:format(webp)/99designs-contests-attachments/84/84516/attachment_84516106 "RadioActive Media brochure")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11315/1131584/4d034d71-67f7-4a01-8d76-4fc915fbeb21.jpg "Chalkboard background and illustrated ingredients for this pizzeria help the transition in the remodeling of the restaurant from chalkboard to illustrated ingredients on the walls.")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14479/1447946/3392e1b0-1996-4179-a359-170051fda5a2.jpg "From the author: A book of poetry that navigates the tangled vines of stereotypical identifications and the people who perpetuate them and the price we pay for them by examining their impact on our psyche. I took his description and came up with this! I love the lower case titles that contrast with the traditional font used for the body.")
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