:format(webp)/http://s3.amazonaws.com/projects-files/204/20429/2042975/f27cafd9-71c6-4eeb-bc84-34250cdf7049.jpg "A pair of premium whiskey labels featuring hand-drawn human-like bear (the chairman) characters, each styled to reflect the personality of the spirit. For the Straight Bourbon, a sociable and approachable drink, the Chairman appears in stylish yet casual attire, setting a warm and friendly tone. The bourbon label is framed with decorative elements of stylized corn, which surround the illustration and accent the central horizontal banner carrying the product name. For the American Whiskey Limited Edition, the same character is elevated with a tuxedo and top hat, signaling a more prestigious, refined release. This label incorporates decorative motifs of stylized wheat, reinforcing the character of the spirit. A mix of vintage-inspired illustration, rich textures, and bold typography ties the series together, creating a cohesive and memorable brand identity.")
:format(webp)/99designs-contests-attachments/140/140526/attachment_140526380 "Rocket Roofers, this is not the winner but i like it")
:format(webp)/99designs-contests-attachments/110/110031/attachment_110031838)
:format(webp)/http://s3.amazonaws.com/projects-files/107/10790/1079073/44545b9a-5d87-4baf-9895-5a612f6577a7.jpg "Featured on World Brand Design:
https://worldbranddesign.com/ships-cat-playful-nautical-theme-design-for-set-of-rum-labels-by-premium-label-design/
Design of these entirely hand-drawn labels based on a playful nautical theme centered around anthropomorphic cats dressed as sailors. Each label features an intricately illustrated cat character, themed according to the specific rum variety. The artwork and typography evoke a vintage maritime aesthetic with a humorous twist. Additional details like an open port hole, blocks and ropes, watertight hatches together with the background of the label stylized for the old steam ship hull, give a feeling of sea adventures and seafaring.")
:format(webp)/http://s3.amazonaws.com/projects-files/71/7130/713018/042c6bb4-c689-481f-bfe7-b466e6591a95.gif "This is a continuation of my work with Old Tavern Farm Winery. Basis previous Chardonnay paper label, using same name/fonts and image I did this design for 12oz canned wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/54/5487/548714/1322308f-9c2e-4e80-a6c8-8ed5cb281f03.gif "This design is based on my paper label for same client Old Tavern Farm Winery for the rose wine, Farm Fresh. So I used similar to Farm Fresh label flowers plus added a few more colors like a yellow, maybe some green flower leaves to get a touch of green on the can. Client asked for the label to be fun, vibrant, flowery and have people feel like their drinking rosé wine, not a can of beer.")
:format(webp)/http://s3.amazonaws.com/projects-files/41/4147/414785/3d120082-9475-49d6-baf2-2ebcbae72202.jpg "This is my non-professional photo of printed label on the bottle provided by the client, together with the wine ;)) inside.
All my hand-drawn, colorful flowers are liqueur coated, slightly embossed and shining on the light. I was trying to show it, not sure if succeeded.")
:format(webp)/99designs-contests-attachments/91/91648/attachment_91648871 "We believe that the wine should convey a sense of the place where it was grown, and we think that we have captured a piece of Cyprus in this bottle.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6448/644826/ffa6999c-4eef-4a75-b3e3-112098b2ea70.jpg "ACQUAPAZZA wine box design based on wine label design")
:format(webp)/99designs-contests-attachments/81/81983/attachment_81983287 "Wine bottle front and back label (for red and white)
Imagery should reference Vietnamese highlands, simple life, organic, cham heritage (see wikipedia).")
:format(webp)/99designs-contests-attachments/92/92781/attachment_92781369 "It needs to be elegant, show that´s a high quality wine. We want this wine to be our highest level brand, we want to reflect our property, de Hacienda del Espino. Pago del Espino means that this is a special property. We want the design to reflect a certain aspect of the property, its free for you to look for ideas but the easiest is the main building, the mountain behind it or something like that.")
:format(webp)/http://s3.amazonaws.com/projects-files/106/10639/1063908/224a4d03-2a71-40cd-bd16-0765518940af.jpg "This design not only had been materialized in way of printed on can but also was recently nominated for Best Packaging Design by @99designs for the #99awards! https://99des.co/99awards22
Chairman (funny bear from Boardroom Spirits logo) enjoying summer! Take a part!")
:format(webp)/99designs-contests-attachments/98/98893/attachment_98893467 "Hand-drawn floral theme associated with 'Paradise'. It looked even better in black and white, but the client chosen this one.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629480/48e3017b-fec7-49ac-b1d1-556366b0dada.jpg "The client liked to have this specific a breed of dog that seeks truffles in action.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629480/f4bb9e2b-df68-496d-b5a8-d72c4490c73c.jpg "Bricco Lagotto wines have finally bottled!")
:format(webp)/http://s3.amazonaws.com/projects-files/65/6542/654273/5c0c3cb2-1bfe-4bcf-9788-5a1a0257756a.jpg "Idea was to draw 'super-fish', i.e. just an ordinary fish but well equipped and armed with shark's fin. Classic and a bit funny.")
:format(webp)/99designs-contests-attachments/113/113775/attachment_113775746 "An abstract artwork symbolizing icicles or crashed ice was designed by me especially for this project.
There is one more modification for the red wine, which we did by 1-to-1 project.")
:format(webp)/http://s3.amazonaws.com/projects-files/202/20243/2024365/8c199cf3-7a18-418a-94b9-5163350045ea.jpg "The label designs for TWINE Spiced and TWINE Silver reflect this dual character.
TWINE Spiced uses warm bronze and copper tones with a subtle textured pattern, echoing the rich flavor and warmth of spiced rum.
TWINE Silver contrasts with cool silver and deep navy hues, symbolizing clarity, purity, and the smooth finish of white rum.
Both labels feature precise typography, metallic accents, and clean layouts that emphasize premium quality and consistency across the product line. The cohesive design system creates a strong shelf presence while maintaining an elegant, modern aesthetic.")
:format(webp)/99designs-contests-attachments/81/81982/attachment_81982078 "Wine bottle front and back label (for red and white)
Imagery should reference Vietnamese highlands, simple life, organic, cham heritage (see wikipedia).")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11381/1138162/26abbe88-174f-4cd9-95f6-1d93b3513d37.jpg "Camper's Stout label ... feel an atmosphere of wandering, adventure and quiet evenings around a forest fire with the smell of smoke. ... sitting in your urban apartment ;)")
:format(webp)/99designs-contests-attachments/90/90383/attachment_90383439 "We are looking at launching this wine brand in China. The name of the brands will be ‘Nugan Estate 3rd Generation’ and 'Nugan Estate Stompers', it will for both red and white wines.
The labels needs to look elegant and clean and it should be very font driven. Although both labels will not need to be identical, they need to be recognisable as belonging to the same 'family' of wines.
The labels needs to stand out on a crowded shelf and be very easily noticed from 4-5 feet away. Please put all your designs either by themselves or if you put it on a bottle please use a traditional claret bottle for the red labels, and a chardonnay bottle for the white labels.
We will require two versions of each each label, one with colours predominantly lighter and greener for the white varieties, and a darker / red label for the red varieties.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6281/628195/f4fd9e17-6263-4ace-b1d5-4bddd3bba055.jpg "This is a new project with one of my German clients. They like to have minimalistic design with typography only.")
:format(webp)/http://s3.amazonaws.com/projects-files/63/6345/634522/e55c6710-552e-498e-b7d8-b856e5effc29.jpg "Salvatore Lilli was a holy man from Abruzzo area. He lived from 1853 to 1895. Clients liked him to be drawn in a typical regional costume of that time. In the background I put my pencil sketch of Montepulicano view.")
:format(webp)/99designs-contests-attachments/84/84695/attachment_84695299 "Mojetero is a fresh wine concept. A wine telling interesting facts about the wine production. In sentences told by the character that needs to be created for this label.")
:format(webp)/http://s3.amazonaws.com/projects-files/92/9231/923139/71d83bf4-5495-4f5e-b892-8b801a63fd86.jpg "This series features hand-drawn labels for a line of artisanal, premium fruit and herb vinegars for German market. The aesthetic is rustic and authentic, with each label meticulously hand-lettered in a classic German script. I tried to achieve an inner charm by simple vivid illustrations on the black background and occasional handwritten notes, which suggest small-batch production and a deep connection to traditional craftsmanship. The overall presentation attempts to communicate quality, natural ingredients, and a personal, artisanal touch.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6434/643447/103f397b-04bb-48f4-9502-9333f2ab07c4.jpg "Wine box design")
:format(webp)/99designs-contests-attachments/94/94286/attachment_94286438 "Clients liked to have several labels for their start-up winery: Cabernet-Sauvignon, Chardonnay, Rose. For each label different hand-drawn imagery related to their farm was made. For this label, I made close to cartoonish drawing of their farm, because they liked it to be casual and non-serious drawing.")
:format(webp)/99designs-contests-attachments/57/57978/attachment_57978453)
:format(webp)/99designs-contests-attachments/101/101467/attachment_101467562 "Funny label with the cat and the tree. The tree and MUZI's are the elements of previous label which clients asked to keep.")
:format(webp)/http://s3.amazonaws.com/projects-files/65/6504/650470/b2e2d341-9ac7-4a33-a358-0b21a6c7781d.jpg "Set of labels for FRANCOBOLLO wines")
:format(webp)/http://s3.amazonaws.com/projects-files/90/9091/909143/61974748-ff77-4864-b800-dd46d456ea31.gif "Can design based on GIN label with additional hand-drawn elements (botanicals).")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11381/1138162/cc36af25-f445-4df1-a7ea-31375d140c86.jpg "Continuation of Camper's Stout canned drinks. Now with elements of fishing and sunset.")
:format(webp)/99designs-contests-attachments/96/96381/attachment_96381432 "Rotwein, Weisswein, und Reserveweine. *Momentaner Stand:Vorder- und Rückenetikette, Vorderseite mit Logo (Wiedererkennungsmerkmal) und Sorte.
*Rückenetikett: Adresse, Sorte, EAN-Code gesetzlich notwendige Angaben usw.
*Zukünftig auch für Anderes (nur ein Etikett) offen.")
:format(webp)/http://s3.amazonaws.com/projects-files/127/12780/1278062/ff8d5346-dc0c-4535-b64f-1f186f2721d8.png "This is another variation of apple cider label design.")
:format(webp)/http://s3.amazonaws.com/projects-files/112/11271/1127136/2adcdd87-a78b-4955-8e54-ccc3800bfc8e.jpg "Client asked for design of a custom box for VIP customers and influencers, which feels high-end upon receipt.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6434/643449/9dc56ac1-46c4-4e9e-8617-28c4a2c551c4.jpg "Carton box for IL FARO wine")
:format(webp)/http://s3.amazonaws.com/projects-files/171/17126/1712669/eadd065e-a097-4400-b32e-46b84d824fef.jpg "Illustration in manga style.
Orange Wine is a bit heretic, a wine elaborated from white grapes but using techniques as it was red wine. That was a key for idea for a kind of 'heretic' looking label, i.e. nice looking woman with something devilish / vampire in her look. But drawing should still stay far from being frightening or representing something unpleasant. Some comics' elements used for brand name and text. Orange headphones was a client's requirement.")
:format(webp)/http://s3.amazonaws.com/projects-files/68/6841/684128/3afb3b9c-293e-40c7-a488-31a999fbcf8a.jpg "Label design for premium prosecco wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/117/11768/1176891/d384ecea-01b6-4a7f-80f2-e492cc5cfb3f.jpg "This is a slight modification of previous label. Client asked to give it some spring airs and colors.")
:format(webp)/http://s3.amazonaws.com/projects-files/166/16647/1664741/9e26f653-d37c-45df-a672-e2546bca228c.gif "This is just a presentation of printed/bottled label for Les Dérangés Normand liqueur label.")
:format(webp)/http://s3.amazonaws.com/projects-files/63/6319/631965/2e5a3016-007d-4ae7-b7a4-70568b410481.jpg "The client was looking for a stylish draw of a vineyard snail.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6294/629470/457cda12-1794-4c55-b12f-9eeeb81d628c.jpg "Client asked for a set of labels resembling vintage circus advertisements. It was his idea to get the horse and the elephant together being lifted by a strong man. Then elephant and horse traveled to their own labels...")
:format(webp)/http://s3.amazonaws.com/projects-files/78/7841/784180/4c9245c0-f848-4a73-9c9b-27198d46cca8.jpg "Client asked a label for a maple syrup production company called “Murray’s Sugarbush”. It should look rustic/classic, with nature (Chickadee birds). It’s located in Prince Edward County, Ontario so that would need to be somewhere on the label.")
:format(webp)/http://s3.amazonaws.com/projects-files/194/19442/1944226/7f3292c3-9f8b-4807-b1b2-da9c80e9b78c.jpg "A friendly cartoon bear wearing a striped orange shirt and jeans, mid-action in a bowling alley setting. The background shows a retro-style bar or lounge area with hanging lamps, a bar with bottles, and what looks like a bowling lane floor. A bowling ball in shape of an orange reinforce the flavor and theme. Warm oranges, yellows, purples, and greens create a vibrant, fun atmosphere with nostalgic flair.
This label blends bold typography, vivid color, and whimsical illustration to appeal to a youthful, fun-loving audience. The combination of fruit flavor, and a playful bowling theme creates a casual, social vibe — perfect for parties or laid-back gatherings.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8801/880125/61d611e9-5c93-4d9b-b68e-adf7a6f9c436.jpg "Client asked for line-art drawing of woman's face as the main part of the label.
Otherwise label has a minimalistic design. Gold emboss on black matte paper.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6189/618993/e0d1b035-6d03-4dd4-848c-4f13ec23a8dc.jpg "I did outline drawing and hatching of existing old color coat of arms image, so it looks like an engraving.")
:format(webp)/http://s3.amazonaws.com/projects-files/47/4708/470822/5c5081c8-a3d1-45d9-8bb6-0b533ba4e5c0.jpg "Part of my big project with the German winery Meier Schmidt.")
:format(webp)/99designs-contests-attachments/156/156439/attachment_156439768 "Hand-drawn artwork, b/w digital portrait of a dog with a touch of color in the eyes. As often happens, CH made a choice towards photoshop compilations. Probably they see no difference between hand made artwork and digital filters application.")
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