I've gone through the logo design process many times and more often than not, it becomes painful and time consuming. A designer or design team that swept you away once, just can't seem to find that 'sweet spot' with this project. Another designer attempts to recreate the same magic you experienced or they experienced with a previous design, but it just doesn't work and so the clock keeps ticking and therefore the cost keeps going up.
The 99designs concept and process has literally been the easiest and most cost efficient way of doing this that I've ever experienced. As VP of Marketing for my company, I believe that one of the most difficult challenges we face in marketing is creating a winning logo design. The 99designs concept is now the ONLY way I will ever attempt to accomplish this task.