great idea. knew about this site for a long time, but for some reason I was skeptical about how the results would be. I was clearly wrong - the results I got were incredible. It wasn't just easy, it was a very fun process, creating polls our employees could vote on, etc.
Product : Very fun process, loved getting to vote some off the island while moving other designs up. there are great tools, like instant polls, that you can create and share with friends to get their feedback. By the time you pick the winner, you're very in love with your design and the fact that the winner wins a contest prize only adds to the excitement. Infinitely funner than simply going to a design firm.