99designs is a cost effective method to crowdsource creativity and global design thinking to deliver solid marketing and businessness identity materials. I found the key was reviewing the work of a scope of designers, and "inviting" those who had designs in the genre that I preferred. Every designer that I invited (some 10 of them) responded, and 7 delivered designs. I also provided private short comments for most every design submitted, and found the designers with top level reactivity. Initially, I wrote a good one page brief with clear instructions, about what I did want, and what would not work. I wanted solid design, not just using the letters of the name, and putting a glow on them, but the creativity that takes understanding how to convey in an abstract iconic figure of a difficult concept. The designers did an excellent job!