The 99designs website and its ease of use to fully interact with so many designers is superb. The winning designer Janisart responded to a very tough and complex brief with an astonishingly insightful and creative design that included a new brand identity, logo and all the artwork for electronic and print requirements.
This was due in part by the way that the system enables feedback in general terms to all the competitors as well as the individual designer. The result was that the interpretation of the brief evolved in response to my comments, for example creating value was illustrated by the use of gold to highlight an aspect for the service I deliver, the interconnected environment was captured as an elegant and simple graphic and my overall role was captured by the clever use of my initials joining everything up.
99designs is a global community and I needed a multi-cultural design. Janisart responded with a logo that will appeal to middle eastern, Asian as well as a European or American high level managers and industry leaders that are my clientele.
A stunning piece of work and will strongly recommend 99 Designs and Janisart to my own clients as the best cost effective pathway to finding what design might represent them best in a digital world.