Really a world class system was expecting 30 designs max and ended up with 234, As Creative Director of my own firm with my own designer, it was a real treat to guide all designers through the process to get what ultimately was three very strong designs and one that I would put up against any agency small or large. The art of this, as I have always be skeptical, is in the direction. Think about the big picture when you work with 99designs and look at the ones who have won in the past, they get it. Logo and or icon must work on a thumbnail and the side of a building. And 99designs delivered.