As advisors to the most recognizable brands on the planet and in the case of this 99designs contest, a highly successful internet business, we thought we knew everything there was to know about creating a new brand. Now, we are ecstatic, as 99designs expanded our design and collaborative team to 62 designers that were attracted to our contest, submitting 411 entries. And, all this was done in half the time and cost that we would normally have to complete such an important and delicate task for our client. We also loved that our team members, along with our clients could all get on the phone and the 99designs system to jointly collaborate with the designer. The bottom line is that 99designs has done an extraordinary job at aggregating designers and finding us to tap into a lot more creativity.