Portfolio
:format(webp)/99designs-contests-attachments/135/135176/attachment_135176382 "Started with a mind map after reading the brief of everything that came to mind about milk. From there I researched visuals of keywords picked out from the mind map. Additionally, I analyzed what modern milk company logos look like and noticed they have a playful happiness to them. I sketched ideas down on paper, explored the best digitally, and mapped this design back to the keywords in my mind map.
The design is a bright, playful logo concept that appeals to both children and adults. When I picture grass fed, I see blue skies, clouds, and green pastures. I wanted the clouds to act also like a cow pattern as a nod to grass fed cow milk. However, the company also produces plant-based milks so I steered away from the traditional black & white pattern since both cows and nut/rice/oats are associated with green fields & blue skies.")
About
Designer with 8+ years of experience in product design, UX/UI design, UX research, website design, graphic design, and illustration. I've worked for Fortune 500 companies for 7 years as a full-time lead designer. My responsibilities included research & analysis, prototypes, mockups, icon design, illustrations, infographics, presentations, slide design, graphic design, and usability testing. I'm currently self-employed and focusing on logo design, web design, and illustration.
Country:
United States.
Member since:
April 27, 2022