Portfolio
:format(webp)/99designs-contests-attachments/89/89634/attachment_89634671 "The idea is to use elements that are symbolic of Israel and those that are essential to our service, into an emblem that visually delivers vision.
So my inspiration started from the bird and a compass. And as I was developing it, I incorporated the initials B and I while working around the overall form to come out as a unified shape. And that turned out to be the definitive star of Israel.
Looking at the emblem with our eyes half closed, its spot on to understand that its a star. There's a clever play of negative spaces that are working for us here.
Now the individual elements: starting from the two white triangles at the either sides, they're the coordinates for the compass, as we're about 'guided tours and travels'.
Next is the silhouette of a bird that makes up for our B for Behold, while simultaneously constructing the overall shape of the logo. After it is the I for Israel and then our shape is closed by the coordinate.")
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:format(webp)/99designs-contests-attachments/89/89134/attachment_89134529 "So here's how the strategy goes - We all know about the bunny hat magic, (with a bunny magically emerging from the hat). I've chosen the hat because of the reference of how software hard copies are packaged (in boxes that is).
So our hat is the box with a vertical and horizontal line mark in its body - the mark makes a reference to a lowercase 'r' symbolising the R for real in real magic.
With this, an M emerges from the hat, signifying the M for magic in real magic!
So here we talk about the 'real magic' that comes out of our box!")
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:format(webp)/99designs-contests-attachments/88/88646/attachment_88646792 "INFIT - This emblem is a juxtaposition of two elements: workout postures and the weight symbol. The characters are designed in a way that signify weights on a bar while spelling out INFIT. The individual characters are broken in segments, each symbolising postures that are reflective of active lifestyle/fitness.
Its name within a symbol and symbol within a name!
The fact that the characters create stylised forms is symbolic of the 'assorted and customisable' apparel.")
:format(webp)/99designs-contests-attachments/88/88677/attachment_88677863 "AIES - A logo taking its roots from the core elements of the concerns of this conference: the human aspect and artificial intelligence. The visual is designed to act as a symbol entailing the essence of the key concerns here. The fact that the characters are half organic and half resembling the nodes in a microchip, is connecting and symbolic of the origins of artificial intelligence and its relation with the society.")
:format(webp)/99designs-contests-attachments/88/88670/attachment_88670588 "The idea for this minimal yet concept-heavy INC building comes out of the core concerns of this brand.
World dominating/ ambitious: Tall height, strong bars
Take us seriously: Clever aspect symbolized by negative space to denote the N & the chat bubble within C. Plus the word Chat that is also marking the dot for the I in INC.
Always learning & exploring: denoted by the upward movement of the emblem, the tall form & (more evident in the word chat that is orientated upwards)
The chat bubble trail under within C is given the shape form of the trail of a lightning bolt (instead of a typical curved trail) that adds to the strength, power & ‘out there’ factor.
The curiosity & creativity parts are backed by all aspects of the logo combined: CHATINC is a clever play of characters in negative and positive spaces: meaning theres more to us than you can see so take us very seriously. We’re bold with strong grounds, then tall and growing so there’s the dominating aspect personified.")
:format(webp)/99designs-contests-attachments/88/88923/attachment_88923555 "I've focused more on the form of the characters of 'Beauty Industry' with the golds that beautifully accentuate the impact of the two words together. The swirls and swashes are added to create personality and character so that the name speaks for itself.
Its really always a challenge to pair so many words together for a single logo, but here it is. The two typefaces paired with Beauty Industry deliver the aura of this award ceremony through this visual. It strongly speaks of its presence while giving out a powerful impact of its character.")
:format(webp)/99designs-contests-attachments/88/88943/attachment_88943850 "The FAYE logo is created to reflect the intricacies and assortment of fine jewellery. It is meant to personify the very essence of the brand into these four characters.
The characteristics of these elements have been collectively used to form the letters for the name FAYE. I have used bold bars against the tiny shapes with lots of negative space that are reminiscent of the many gems and stones used in jewellery. The use of negative spaces (that is meant to reflect the craftsmanship and sophistication element) creates a sense of creativity and curiosity that builds the identity of a luxurious brand altogether.
The A and Y in FAYE have been cleverly created using the same bar with two gems on both the sides that form the A and Y simultaneously.
The logo is clean, minimal and bold, yet speaks tons about the character of the brand while securing a strong presence in itself.")
:format(webp)/99designs-contests-attachments/88/88857/attachment_88857999 "Sewer Surgeons - A multiple perspective logo with a creative play of elements in the negative spaces.
The rounded and heavy weight bold characters are symbolic of the sewer pipes while both the SS in the name connect to create pipes and can be seen as the sewer map from the aerial view.
The U and N in Surgeons provide for a smooth addition of tools in the negative spaces while still keeping the entire logo minimal yet bold and rich in character.
The intention in using this strategy is to create personality and character within the characters without having to use additional literal (surgeon) characters. It makes the logo be a character in itself instead of a secondary face.
Holistically, the emblem is strong enough for the viewer to know what it speaks about, sewers, pipes and fixings, hence the Sewer Surgeons!")
About
Equipped with serious enthusiasm, I welcome the challenges as a Digital Marketing Designer & Branding Strategist. Together with a vast range of skills stretching beyond the perimeters of just my main interests, I'm well versed across the platforms for digital design, web and applications. Being a minimalist and believing in the colossal power of simplicity, I create design works that are not only creative and practical, but aesthetically pleasing as well.
Member since:
July 04, 2014
Reviews
"Menahil Butt has the rare gift of creative conceptualization and incredible design. We couldn’t be more excited to work with her. The logo she created for Behold Israel is smart, beautiful and unique. Her attention to detail is unparalleled. Looking for..."
swsmcdow
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"I am blown away by Menahil's work, the obvious thought that she put into the creative and stunning designs. I ended the auction early--she was clearly a cut above..."
Anonymous client
"Menahil gave me many options that I liked. She was also easy to work with and took my direction well, while offering her own creative ideas."
ricardo.esalon
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