Portfolio
:format(webp)/99designs-contests-attachments/77/77590/attachment_77590133 "A clean sans serif type with softened rounded edges gives the company name impact and clarity when used at a small scale. The contrast of the script/handwritten font brings an artisan quality to the logo showing the hand of the artist, a nod towards craftsmanship and beauty. The red target can be used as a separate logo element that can be easily recognised giving the brand great visibility in a range of scenarios. The target also suggests precision which is a great trait for a production/record company. I have also prepared a print version of this logo that features a worn grain texture created using screen print and lino-cut that can offer a more crafted print edge aesthetic if you would prefer the logo show a traditional print look. Overall a clean monospace logo with image and character, a fine balance between commercial and hand crafted visual appeal.")
:format(webp)/99designs-contests-attachments/77/77591/attachment_77591855 "A bold logo with great impact, legibility and unique multi element design. The three soft rolling curls of the top element are inspired by the movement of sound waves and reflect a collection of records/discs. This element can be used individually as a logo mark and carry the \"H.S.R\" lettering in a beautiful elegant manner with the flowing curves offering a more gentle approach to a visually pleasing form. The monospace typeface of the company name is strong and full of warmth with rounded edges giving character to a bold and courageous letterforms. Both elements are complemented by the handwritten/script typeface that offers artisan qualities to soften and bring a human quality to the overall identity.")
About
Longside is a multi-disciplinary design studio run by award winning artist Matthew Kavan Brooks. Portfolio includes works for commercial clients Urban Outfitters, Sky, Howies, Universal Records, Atrium New York, Nottingham University, Harper Collins and many more. A specialist in illustration and print the studio has over 7 years commercial industry experience alongside in house design roles for fashion designers Paul Smith and Alexander McQueen.
Member since:
September 27, 2016