Portfolio
:format(webp)/99designs-contests-attachments/148/148104/attachment_148104340 "Modern, geometrical typography is locked up into a \"frame\". A 'timeline\" part of the lockup is highlighted and pulled out for a stand-alone mark.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/3a3a832f-31db-4ae1-8484-12ae68ca31a4 "Existing client. Full rebranding in 2019 included logo, brand strategy, and copywriting. Website design and development (e-commerce), social media management, brochure, and other internal student materials and resources. The business is always evolving and I work with the owners on a monthly basis. Thanks for checking this out!")
:format(webp)/99designs-contests-attachments/148/148101/attachment_148101394 "Clean, minimal, high-end typography and soft playful feminine shape of the mark initials.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/a32ead9a-a9ba-49f7-ad1b-955dde832ffd "Animal reiki practitioner start-up.")
:format(webp)/99designs-contests-attachments/148/148073/attachment_148073492 "I tried to make the work speak through multiple mediums such as meaning, feeling, symbolism, and spirit.
Using the triangle shape is considered in branding to show momentum, passion, and direction.
It is predominantly a masculine shape, but by softly rounding the sharp corners of the mark it adds a little softness for the feminine audience.
The angles are also important, by placing the mark at an angle and in perspective the feeling of upward reaching motion should also come through, subtly suggesting the desire for reaching up & forward towards… well - Greatness. :)
Clean, timeless & sophisticated typography completes this logo concept design.
A couple of different options are presented on how the logo could be used.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/6a044fe5-82f1-496c-aa5f-21347a195342 "Logo and brand design for a professional consultant in the US. Website development in Wordpress.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/41657c58-6289-4963-bff0-bf2e48aff6f9 "Traditional style logo design.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/beb81035-10e5-426e-8f73-fcca526e20d3 "The client wanted a clean uncluttered design, that nodded towards a medicine label or something \"official\" as the new clinic was staffed by qualified doctors and they wanted to be as far away as possible from the usual florals, pinks and feminine-type designs, or \"spa inspired\" directions.
I have done my usual \"less is more\" design, by adding a classy colour scheme and not \"over-designing\" anything. The brand is now 10 years old in 2023, was one of my early works as a designer but still stands up today I think! Thanks for checking this out.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/1594846e-bd6a-42f9-966a-b8b1295cc105 "The client wanted a logo and a website design. Both clean and website monochrome - so that her pieces only had colour on hover and in the shop when individual products are viewed. The rest of the website pages are currently in the design stage. Will be building this in 2024!")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/c68fcd49-c99f-4a32-be66-753473d8e519 "The client came to me with a single photo (the one with the mountain) and wanted a website redesign to speak to that photo in terms of colours, mood & warmth. Additional graphics were also produced for social media posts and profile covers in keeping with the new brand.")
:format(webp)/99designs-work-samples/work-sample-designs/5721505/830f9424-fa11-41f3-84c6-7a7d3a71629c "Some examples of a 10 years+ long collaboration with this client, designing ads for magazines, banners and other print materials for exhibitions and other graphics for print and web.")
About
Hello!
I am Lauren, a freelance designer & developer. I have been working with SMEs and creative agencies for over 10 years.
I am new to 99designs - I have joined this community to do what I love and give back, instead of watching TV as a 2024 NY resolution.
I use pro design tools like Adobe CC, XD & Figma and build websites in WordPress.
My designs usually have a clean and symbolic expression of the customer's vision (when provided) or my interpretation.
Country:
United Kingdom.
Member since:
November 22, 2023