Portfolio
:format(webp)/99designs-contests-attachments/151/151100/attachment_151100511 "Newpaper/Campervan logo design for The Home Base Herald.")
:format(webp)/99designs-contests-attachments/151/151224/attachment_151224398 "Logo design for e-commerce drinks service providers, Business Beverages. I worked with the client to establish an approachable and friendly typeface and colour palette, while remaining professional and considered.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/924b0632-c6e8-4ea7-9482-58c433c904e6 "A selection of runner-up logomarks from the cutting room floor")
:format(webp)/99designs-contests-attachments/150/150663/attachment_150663274 "With their name taken from Back to the Future’s gigawatts scene, our solution was the same as Marty McFlys - a bolt of lightning.
#logo #99designs #winner #branding #brandguidines #branding #identity #lightning #backtothefuture #clapham #creative #freelancegraphicdesigner")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/43dd574e-28c1-4725-b388-dc54a2174875 "Rebrand of London's chain of popular bakerys, Blackbird.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/b15ac231-ded9-46b3-a831-cf8754e87b82 "Rebrand for London-based Dog Shop and Grooming Parlour, Eddie's.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/d52810f8-0b01-47ac-ba49-9fc62a09458f "ARMS & ARMOUR OF INDIA, NEPAL & SRI LANKA: TYPES, DECORATION AND SYMBOLISM
THE SOLUTION
Arms & Armour of India, Nepal & Sri Lanka is a visually-driven and broad-based introduction to the unique world of arms and armour of the Indian region, encompassing India, Pakistan, Nepal, and Sri Lanka, areas with strong martial traditions.
At nearly 400 pages long, it provides an exhaustive overview of types of arms and armour, with geographical and historical context via the use of illustrated maps, their decoration and methods of adornment, as well as the iconographic and religious symbology. The 70+ weapon illustrations from the glossary section adorn the front and back covers in gold foil, laid out symmetrically in reference to typical weapon displays. The illustrated Chillanum also featured on Dr Reddys business card to marry his book with his online collection
Published in hardback by Hali Publishing, January 2019")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/24cf84c4-536d-44fc-a2f8-e9dbc15e4f61 "RUNJEET SINGH IS AN ANTIQUES DEALER AND CONSULTANT WHO SPECIALISES IN ASIATIC ARMS & ARMOUR
Sitting on the board of directors of BADA and Asian Art in London, he is a leading specialist in his field and exhibits all around the world at some of the premier antiques fairs and exhibitions.
THE SOLUTION
I designed a flexible grid system for the catalogue, providing structure and consistency whilst allowing the layout to excel with a wide variety of copy lengths and photography requirements.
For the most a black background provides a better contrast for the precious metals and jewels adorning his weapons, leaving the option for white accent pages to differentiate key pieces.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/630fd698-59ba-4f9f-b2ac-097d62807ada "WEDNESDAY FUN CLUB - 10 YEAR ANNIVERSARY 'CROAYSH' SHIRT
Just a fun one for me and my pals. To celebrate 10 years of making midweek more fun, we booked a trip to Croatia (Croaysh). We went to Split (hence the banana) and drank beer (hence the beer). Knowing it would be a blast ahead of time, I took the liberty of preemptively designing a set of commemorative T-shirts for us to remember the trip by.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/e0cc2583-0f6a-4dd7-a81a-4368be93d788 "THOU SHALT HAVE A DISHY IS A LONDON-BASED POTTERY STUDIO
THE BRIEF
After my discovery call with Hanna, TSHAD's founder, I came away with two requests; the branding should tell people it's a pottery business, and it needs to have a slug. I shared my initial mood board with Hanna and we worked together to choose a direction that matched the brief.
THE SOLUTION
I worked closely with Hanna to first get the right tone of voice. Her studio makes beautiful handcrafted ceramics, but most importantly they are playful, experimental and never boring. This paved the way to design a slug with wonky eyes, a confident black outline and a speech bubble. Much like her pottery, the slug will be decorated by a rotating library of glazes from her studio, making the brand feel memorable, but never static.")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/81d9ea02-680f-45a8-8d9f-e39fecb6b202 "KUU CERAMICS IS A CONTEMPORARY POTTERY STUDIO LOCATED IN THE CENTRE OF CHICHESTER, WEST SUSSEX.
For the primary word mark I used negative space to hide a moon within the letter K without compromising the legibility of the character.
The secondary logo depicts a potter forming the shape of a crescent moon between their hands. The logo being used as a stamp was a key feature in the design process as it required a specific line weight to hold its form when pressed into the clay, and fired.
www.kuuceramics.co.uk")
:format(webp)/99designs-work-samples/work-sample-designs/5610544/070578ac-cfab-47ae-b2c5-acbaaaa34ff7 "FLUFFIES IS A SMALL PROFESSIONAL DOG WALKING COMPANY BASED IN SOUTH WEST LONDON
I designed a logo based around the owner's dog and Fluffies' mascot, Pepper. She is the centre of the brand and is present on every outing, greeting walking buddies with a lick and a sniff, and the identity needed to reflect that.
The business is small and personal and it's paramount that customers know their pooch is in safe hands. The logo is not only playful with Pepper's tongue hanging out, but she is instantly recognisable as she is a rare Labrador cross. The brand colours are also taken from Pepper, with two contrasting greys, the gold from her fringe and the slobbery pink from her tongue.
The wordmark features a fluffy 'U' for brand recognition when used in isolation, without the Pepper icon or supporting wordmark.
View the full case study here:
https://claphamcreative.co.uk/fluffies")
About
Clapham creative is an independent graphic design studio specialising in branding & information design.
I work with brands to make sure their customers know exactly who they are, and what they have to say. This includes everything from designing a new catalogue, to rebranding the entire company.
Working remotely from my studio in South London, I serve clients all over the world.
Logo design, Logo & brand identity pack, logo & social media pack, illustrations & graphics, brochure, catalogue
Country:
United Kingdom.
Member since:
September 27, 2023
Reviews
"Mark did a fantastic job understanding my brief and asking the right questions. He created a few concepts that were different from each other, and once he knew my preferences, he moved quickly to create designs that fit the mold. He even used them acros..."
robasherata
reviewed 7 months ago
"Thanks so much, Rob. I look forward to working together again in the future :)"
Clapham Creative
responded 6 months ago
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"Responsive and easy to work with. Thanks again. 👍🏻"
Anonymous client
reviewed 7 months ago
"Thanks! Another fun project. Speak soon :)"
Clapham Creative
responded 7 months ago
"Mark was one of the few designers that got into a dialog with us instead of just pitching some designs. This gave us the chance to talk about our background and especially the origin story of the business name. The result is not what you would expect in..."
Anonymous client
reviewed 7 months ago
"Thanks Gordon! It was a pleasure to work with you and look forward to seeing what the future holds! "
Clapham Creative
responded 7 months ago