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Having been in the digital space as a designer for the last 15 years, I have been able to design all kinds of projects for every sort of clients. I believe a design should be able to convert or capture user's interest so that they stay and click. If that doesn't happen, then its a bad design or a design with flaws. Every single detail matters - structure, typography, images, proportions, colors, patterns, lines, edges... All should be synchronized to complete the maximum user experience.