Portfolio
:format(webp)/99designs-contests-attachments/88/88539/attachment_88539431 "DB: Short for Dreena Burton- easy reference, easily recognisable and clean.
The cross with the leaves on the end reference the plant-based vegan lifestyle of the brand.
The spoon and fork reference the food, cooking, and recipe niche of the brand.
Est. 2017: By using the established date it builds authority through the heritage of the brand. I'm not sure when you were established but the date can be easily changed to reflect an accurate year.
Overall, I wanted to create a clean, minimal, timeless design that not only represented plants and food and communicates quickly and efficiently the essence of the brand. Instead of having \"est. 2017\", it can be easily removed to create room for a tagline.")
:format(webp)/99designs-contests-attachments/88/88540/attachment_88540751 "I wanted to create a unique minimal and timeless design that incorporated both the teardrop and an eye. Specifically, here you can see the teardrop, and the top lid of the eye about halfway down to depict the abstract 'eye'. The blue is included not only to reference the blue of the eye, as well as the blue of aqua for moisture, but it further communicates the professional and clean environment that the clinic will provide to their target market. This abstract approach, not only allows the brand to stand out from the clinical and cold identitites that most optometrists use, but allows it to become more approachable and 'easy on the eye' communicating the brand aesthetic and building the relationship with the customer before they walk through the door.")
About
My name is Maryam Loetscher and I am currently studying a Bachelor of Communication Design at Billy Blue College of Design, Brisbane, Australia. My strengths are modern, minimal and abstract designs as well as copywriting. My favourite things in the world include ramen, donuts, my corgi, Jack, and ofcourse, black turtlenecks and tortoise-shell glasses.
If you'd like to see my portfolio or potentially work with me, please shoot through an email: m**************@*****.com.
Member since:
July 08, 2017