Create a 'Dry January meets High January' poster. Have Fun, Be Creative, Open to all suggestions.

Cycling Frog

Cycling Frog isn't just a brand. It's a statement. It's the belief that cannabis consumption should be normalized, affordable, accessible and fun. Cannabis should be enjoyed with the same ease as your favorite sparkling water or beer, and we at Cycling Frog make that happen.
Our products contain various amounts of THC per serving. From our low potency 1mg to our high potency 50mg. We've crafted our products using only the highest quality, sustainably-farmed hemp. We exclusively use natural fruit juices and essences in our seltzers.
Our target consumer tends to not be the hardcore THC user. We appeal to consumers that are relatively new to cannabis or are just looking for a product to chill out, relax and enjoy life. It is consumers that may have enjoyed a glass of Cabernet after dinner or a beer after a game and now are open to Cycling Frog as an alternative to those beverages.

We want a poster design. We aim to design an attention-grabbing campaign for Cycling Frog in January, capitalizing on the growing popularity of 'Dry January.' During this month, where consumers abstain from alcohol, we want to offer them an appealing alternative - Cycling Frog. Our objective is to create an image that's lively, playful, fun and engaging, while maintaining an appropriate tone. Imagine a design that would make your friends chuckle rather than cringe; that's our sweet spot.

Our primary goal is to swiftly capture attention and effectively convey our message. Although incorporating our iconic frog is preferred, it's not mandatory. The tagline we're leaning towards is: "Dry January meet High January" (feel free to suggest improvements).

We welcome all creative ideas and suggestions. You can place the frog in various situations or have it cycling through different real-world scenarios, as long as it serves the purpose of grabbing attention. It's crucial that the image communicates that our beverage contains THC and is an excellent alternative for those practicing Dry January. Most importantly, humor should be a central element – dull and uninspiring won't cut it. The background, overall design, style and imagery is all open to your imagination. You could have the frog cycling through any type of environment, location or activity. I am excited to see all your creative abilities with this one.

Use your imagination, have fun with it and I am sure you will come up with designs we never thought of.