Background information
Name to incorporate in the logo
Craze
Slogan to incorporate in the logo
Description of the organization and its target audience
This is a social luxury fashion shopping app.
Target audience is fashionistas, fashion bloggers, shopaholics, luxury brand
Industry
Fashion
Visual style
Colors to explore



Other color requirements
I'd like to explore the following colors:
Royal Blue
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
Style Attributes
Design inspiration
References
Attachments
Other notes
New thing to try: Red carpet, fashion. Runway meets future geometric.
Logo should be edgy, contemporary, simple, luxury, good use of negative space.
*I have attached a snapshot of our current app mocks, so you guys can see the look/feel* We are currently using a dark shade of blue with lots of blurs and we like gradients. It is helpful to see the logo in an app icon format or on a phone screen.
Please design the logo as well as how it would appear as an app icon.
Looking for smart use of negative space!
Possibilities:
Images that come to mind:
- diamond on fire, dress on fire
- a very simple fashiony flamingo
- dripping mannequin
- dripping diamond, dripping C
- dripping hanger
- geometric
- crown, dripping crown
- woman face with hat and round sunglasses -- using negative space
- woman face silhouette, good use of negative space incorporating C
- dress, shoes, sunglasses
- closet, shopping bag, hanger
- stars/heart
- C on a hanger like a garment
- futuristic meets fashion
- Something that incorporates the C or the full name Craze creatively
- Sophisticated, edgy
- High fashion, luxury
- Gradients are nice
- Some sort of character would be interesting, but need it to still evoke fashion. Like a flamingo maybe. something that could be a new emoji, if you were an emoji inventor
Logos (of apps) we like:
App
Like a Chanel/Gucci branded type that is high end but also memorable
- Hopper
- Fancy
- Instagram
- Postmates
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.