Smile in 1 Day
Help give people a smile over a one-day process in a dental office.
Medical & Pharmaceutical
This will need to capture the eye of people ages 40-80 and needs to be clean, and sophisticated but not intimidating and eye-catching.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.