Background information
Name to incorporate in the logo
Red Devil
Slogan to incorporate in the logo
Description of the organization and its target audience
The Red Devil is a bright red portable propane-fired cooking system that makes it possible to cook virtually any food, anywhere. It is essentially a portable outdoor kitchen. It's 5-in-1 design allows it to function as a barbecue grill, a multi-burner stovetop, an oven, a large wok and a meat smoker. It then folds down to fit into one heavy-duty carry tote.
The Red Devil appeals mainly to males age 25 to 65 who enjoy cooking and being outdoors, who like camping, hunting and fishing, those who enjoy attending sporting events, those who like RVing/caravaning and boating.
Industry
Retail
References
Other notes
We are looking for a logo that includes both a type treatment and a simple icon of a red devil. The logo wants to be simple yet strong, bold. The principles that guided the design of the product itself are versatility, durability, fun and easy to use. Ideally the logo would also suggest or evoke a sense of the product itself or its use/benefits.
*NOTE: Please ignore previous type treatments shown on the prototypes*
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.