Background information
Name to incorporate in the logo
WeldPower
Slogan to incorporate in the logo
Cable Supply
Description of the organization and its target audience
We sell premium welding power cables. These are the heavy-duty cables that power welding equipment. Our target audience is home hobbyists and other professional welders.
Industry
Industrial
References
Attachments
Other notes
This is a very traditional industry but we're proud of the industry. Everyone talks about 4-year colleges like they're the answer, but we believe in the blue-collar, technically skilled worker. We will be supplying the welders with cabling for their machines to get the job done. We want them to feel proud of what they do and take pride in their work. In addition to a logo and website, we want to hire someone to create an illustration that we can use on a sticker to send out with every cable. We imagine these stickers being something they put on their helmets or lunch boxes and feel proud when they see. We want the brand to be an experience and spark pride in their work.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
In the welding world, the Miller Electric logo is one of the most iconic