West Monroe is very proud to be West Monroe, not to be confused with Monroe. They are very passionate about being different.
The river is central to West Monroe Life.
They're family friendly, hospitable.
Outdoorsy.
Hunting, Fishing, and trapping are part of the lifestyle there.
Small town w/ big city feel.
They DO NOT want to be identified as "redneck."
Making a sportier version of their "West Monroe" city logo would be appropriate here.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.