Background information
Name to incorporate in the logo
Lyncott
Slogan to incorporate in the logo
Description of the organization and its target audience
Lyncott is a Mexican brand that has been in the market for 80 years leading in the manufacturing of dairy products.
For the anniversary, we have made the decision to relaunch the brand with a new image. The first thing that we need is to make a new logo design. Up until now the Lyncott logo was made with script letters, but with the new millennium we decided to make a new logo that is the current one.
What is requested, according to current market trends, is a modern design using cursive typography again, which will give the brand a more affective touch. We think that merging the old logo with the current one could be a good example.
You can find the old logo and current one on the attachments.
The target is food service and housewives.
Best regards
Industry
Food & Drink
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.