Background information
Name to incorporate in the logo
MachX Email MasterClass
Slogan to incorporate in the logo
Description of the organization and its target audience
We are an email, SMS & retention marketing agency for ecommerce brands.
We created a 40-video masterclass that I'm calling "MachX Email Masterclass" for ecommerce brands that we will be marketing to 6-figure and 7-figure brands who can't quite afford our expert agency services just yet.
WE WILL NEED A LOGO FOR THE MASTERCLASS, NOT FOR MY BRAND.
Your design should be visually clear that this is a VIDEO MasterClass, course, ecommerce, email & SMS related, and on-brand with HiFlyer Digital
Our goal is to use the MachX MasterClass to drive awareness of our agency and sales of our products as an entry point to hiring us as their email & SMS agency.
HiFlyer Digital focuses on helping brands unlock the revenue potential of their email list. We adhere to the FLYWHEEL approach to marketing - retention helps fuel acquisition which leads to better retention and on and on - so everything we market is related to FLYING or Top Gun type of language (Playbooks, Flight School, Accelerate, Wingman, etc.).
We have a 330+ page Playbook, lead magnets, webinars, podcasts and this MasterClass will be the final content piece of our portfolio.
Industry
Internet
References
Attachments
Other notes
We designed the book cover on 99 Designs so feel free to reference that. I have no vision for the MachX Masterclass design but we do use the "paper airplane" icon for a lot of what we do.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Current book