The focal point should be a "ridge" that properly pays homage to the name "Bad Ridge". It needs to be distinct (not a generic mountain), and ideally there is also some "sinister" element to the design, whether that's in the ridge design itself, or otherwise. This could be subtle, we don't want anything overtly evil or over the top.
The attached references are a few designs we've played with in-house. Hopefully they give a general idea of what we've been thinking about - we are not looking for copies of these elements.
If you think you have a good idea, were open to other concepts too!
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Creativity in design is good, it just needs to work at smaller scales, too!